23rd Annual Circulation Day Conference

Advancing Your Game Plan in Challenging Times

Monopoly was developed in rough times during the Great Depression, and turned out to be a huge success. The game’s promise was fame and fortune. Today, Monopoly is the best-selling board game in the world, sold in 103 countries and produced in 37 languages.

Like Charles B. Darrow, the inventive genius behind the greatest board game of all time, learn what it takes to launch your circ plans successfully at the 23rd Annual Circulation Day Conference, February 3, 2009, New York City. You will learn the ins and outs of how to keep your publications on the map, and drive the subscription and retention rates you deserve.

In one action-packed day, you’ll hear stellar speakers navigate the world of circulation marketing. You’ll learn:

How traditional publications are integrating online content
Helpful tips and tricks-of-the trade
Leading-edge direct marketing creative strategies
How to maximize database research to generate acquisitions and secure renewals
A “zillion” circ ideas and more!

As an attendee, you’ll be able to network with peers and colleagues and get new ideas to make your marketing efforts sing.

Young Professionals Day!
February 2, 2009 • 2:00 PM – 5:00 PM • New York City

When you were starting out, did someone take an interest in helping you learn and advance? Many of us owe a lot to the generosity of special mentors in our careers. Return the favor and consider inviting a promising young professional to YP Day.