FOR MORE INFORMATION ON PRESS ATTENDANCE, CONTACT:

Carmela Uzzi
212.790.1422
cuzzi@the-dma.org

Press Registration Guidelines

Press credentials are reserved for editorial members of the working press, and analysts. Those requesting media registration must be currently employed by an established news outlet. Analysts requesting accreditation must be currently employed by a research or financial institution as either an industry analyst or financial analyst.

Press registration is offered on a limited basis.  DMA reserves the right to deny any applicant a press badge. Priority is given to members of the press with a direct marketing, advertising, or interactive beat. Unfortunately we cannot issue credentials to publishers, those who write content for Web sites or e-newsletters, membership newsletters, contributing writers not currently under contract with a publication, corporate officers, or sales, advertising, public relations, or technical support staff from any organization.

In order for DMA to process your request, you must submit the supporting documentation listed below, along with your name, editorial title, publication, address, phone, fax, e-mail, and name of the event(s) you wish to attend as press, via fax to:

DMA Press Registration
212.768.4547

The pre-registered press list, including contact information, is typically shared with conference exhibitors, speakers, and sponsors. Please let us know if there is any contact information you would not like us to share with participants, and your preferred contact method.

Submitting a request for a press registration does not automatically qualify you for a press badge. Registration will not be guaranteed for those who fail to submit the proper documentation.

Upon approval, all media registrants will receive a confirmation of their status via e-mail. Those who do not receive a confirmation should contact the DMA Corporate Communications department at pressregistration@the-dma.org.

Trade and Business Publications/ Newspaper and Wire Services
Provide two of the following three items:

• A business card with your editorial title from an established publication or media outlet,
• A current masthead that includes your name and editorial title,
• Two bylined industry-related articles published within the last six months.

Broadcast TV/Radio Reporters, Producers, and Camera/Sound Crews

• A business card with your name, station, and title that represents one of these roles, or
• A broadcast station identification card with your name and title that represents one of these roles.

Freelance Writers/Reporters/Authors

• Original letter (on letterhead) of assignment or a copy of your contract from the editor-in-chief at a news organization, and
• Two samples of bylined industry-related articles published within the last six months.
• Unfortunately, those who are not currently under contract are not eligible for media credentials.

Analysts

Writers and analysts from internationally recognized market research firms or financial institutions, who write on a consistent basis for regularly published reports, must provide the following:

• A business card, and
• A bylined research report or article from the last six months.