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Schedule
| Tuesday, April 10 |
| 8:00 A.M. 9:00 A.M. |
Registration, Continental Breakfast & Exhibits |
| 9:00 A.M. 10:00 A.M. |
Keynote Address: Denise Marcilio, Marketing Director, Small and Medium Business, Personal Systems Group, Americas, Hewlett-Packard Company |
| 10:15 A.M. 11:15 A.M. |
The Hispanic Online Market a Viable DM Medium | Living the Vida Sana! |
| 11:15 A.M. 11:45 A.M. |
Energy Break & Exhibits |
| 11:45 A.M. 1:00 P.M. |
Luncheon & Awards Presentation |
| 1:10 P.M. 2:10 P.M. |
Computaciσn Sin Barreras How to Build a Successful New Business in the Hispanic Market | Testing Your Way to Success in the 45+ segment: An AARP Case Study
|
| 2:20 P.M. 3:20 P.M. |
Translation Mistakes: Prevent Them from Happening | Winning Strategies for Creating a Successful Hispanic Retention Program Wells Fargo Case Study |
| 3:20 P.M. 3:50 P.M. |
Visit Exhibits |
| 3:50 P.M. 4:50 P.M. |
Gambling on Success A Riveria Casino Case Study | Effective DRTV Strategies in the Hispanic Market Maximizing ROI |
| 5:00 P.M. 6:30 P.M. |
Networking Reception |
| Wednesday, April 11 |
| 8:00 A.M. 9:00 A.M. |
Continental Breakfast & Exhibits |
| 9:00 A.M. 10:00 A.M. |
Keynote by Pat Wilkinson, Senior Director, Customer Relationship Marketing, The Home Depot |
| 10:15 A.M. 11:15 A.M. |
Segmenting the Hispanic Marketplace for Targeting Precision | Balancing Direct & Brand Marketing Pressures - A Ford Motor Company Case Study |
| 11:15 A.M. 11:45 A.M. |
Energy Break & Exhibits |
| 11:45 A.M. 1:00 P.M. |
Luncheon Zumba Presentation |
| 1:10 P.M. 2 10 P.M. |
How MLB.com is Tapping into the Passion of Latino Bιisbol Fans | Supercharge Your Multicultural Circulation Planning for New Market Growth |
| 2:20 P.M. 3:20 P.M. |
Hispanic Direct Marketing: A Five Step Program for Success | How to Manage the Elements of Promotion to Maximize Response of Hispanic Direct Mail Programs
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*Program agenda subject to change.
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