Keynote Presentations

Tuesday, April 17, 2007 | 12:00 P.M. - 1:30 P.M.

Marketing at the Margin of a World That�s Flat: Finding New Profits in Segments You�ve Been Ignoring

Lately there has been much written that the world is flat once again�or in other words� because of the lowering of trade barriers, the cost of doing business and the technical advances of the digital revolution, it is now possible to do business instantaneously with thousands of customers across the planet.

The key to take advantage of this new globalization is that your own company must be harmonized, your tools must be consolidated, your data must be clean, and your people must be developed. Brett will explore how Lexmark is and has scrutinized their business processes in order to compete both here and abroad.

Brett Butler as director, marketing operations at Lexmark leads the development and execution of strategic planning and market research, as well as the automation of sales, marketing and channel management. Prior to his current assignment, Butler was worldwide product manager, Linea toner cartridges, general manager of both consumer channel development and worldwide Internet marketing, and director, eBusiness development and direct sales fulfillment. Prior to joining Lexmark, Brett was assistant brand manager at Procter & Gamble and worldwide product manager at IDEXX Laboratories, Inc.

Speaker:
Brett Butler
Director, Marketing Operations
Lexmark

Biography

Brett Butler became Director, Marketing Operations in January 2006. He leads the development and execution of strategic planning and market research, as well as the automation of sales, marketing and channel management.

Prior to his current assignment, Butler was Worldwide Product Manager, Linea toner cartridges, General Manager of both Consumer Channel Development and Worldwide Internet Marketing, and Director, eBusiness Development and Direct Sales Fulfillment.

Prior to joining Lexmark in 1997, Butler served as a Personnel Officer in the United States Air Force, Assistant Brand Manager at Procter & Gamble and Worldwide Product Manager at IDEXX Laboratories, Inc.

Butler holds a Bachelor�s Degree in Business Administration from the University of California at Berkeley and he also holds a Master�s Degree in Business Administration from Harvard University.

Wednesday, April 18, 2007 | 12:00 P.M. - 1:30 P.M.

What Kind of Marketing Champion Are You?

Marketing is the engine of any enterprise, driving top-line revenue and bottom-line profit growth. Yes...you read right...marketing has this power, influence and business impact. As a B-to-B marketer, you just need to find out which of the seven types of marketing champions you are...or want to be. This presentation looks at practical ways marketers can address the top issue on the agenda of most CEOs, thereby improving marketing's power and influence and earning marketing a much deserved seat at the strategy table.

This motivating talk will focus on:

Leading the way in the cash flow growth
Aligning marketing with Sales and R&D
Speaking a language other executives can understand
Developing systematic, transparent and repeatable work processes
Defining metrics for what matters
Defying marketing myths - and market Marketing inside your organization

Speaker:
Roy Young
Chief Revenue Officer
MarketingProfs.com

Biography

Roy A. Young is author, executive marketing coach, and the Chief Revenue Officer at MarketingProfs.com, a cutting-edge online publisher with nearly a quarter of a million members � from Fortune 500 organizations to entrepreneurial start-up firms. Roy has held high-level marketing and consulting positions at companies such as Time, Inc. and Yankelovich & Partners and has worked with senior marketing executives at companies such as Visa, Bristol-Myers Squibb, March of Dimes, Travelocity, IBM and many others. His pioneering book, Marketing Champions: Practical Strategies for Improving Marketing�s Power, Influence, and Business Impact (John Wiley & Sons, 2006) is receiving strong support from leading marketers.