Keynote Speakers

Tuesday, June 19
8:45 A.M. – 10:00 A.M.

Official Opening and Welcome Remarks
John A. Greco, President & CEO, Direct Marketing Association

Next Gen Interactive: How Marketers Are Optimizing the Power of Social Media to Connect and Deliver Results

Sponsored by:
ARGI
Petsky Prunier

With so many new cutting-edge technologies and online media, from podcasts to social media and back again, today’s marketer is overwhelmed with next generation initiatives they feel compelled to test. Yet, with out any proven track record, deciding which new medium to use next may seem impossible to determine. So, we’ve assembled some of the most respected marketing leaders to discuss and show you which strategies are showing a positive ROI and which are simply over-hyped and not worth the buzz.

Moderator:
Aaron Kahlow, Managing Director, BusinessOL

Panelists:
Leslie Reiser, Program Director, WWInteractive Marketing, IBM Small and Medium Business
Kevin Heisler, Search/Web 2.0 Analyst, Jupiter Research
Greg Kostello, CEO, vMix
Joseph Jaffe, President & Founder, Jaffe, LLC
Rebecca Lieb, Editor-in-Chief, The ClickZ Network

Wednesday, June 20
9:00 A.M. – 10:00 A.M.

“Online Marketing All-Stars”
Digital Media Crowns Direct Marketing the Winner

Have you taken a good, long, strategic look at some of the latest digital techniques such as online video, mobile marketing, podcasting, word of mouth marketing, and Web 2.0? After some close examination, it becomes crystal clear that these new digital media play to the advantage of the direct marketing community — if done right. Join us as we discuss how to seize this unique window of opportunity, and walk away enlightened.

Moderator:
Scott Delea, Senior VP, Digital Grit

Panelists:
Bryan Eisenberg, Chief Persuasion Officer, Future Now Inc.
Hillary Evans, Creative Director-Digital, Brand Buzz/Y&R
Jeanniey Mullen, Partner, Senior E-mail Manager, Ogilvy
Rodney Spady, Head of Web Marketing, Novartis

12:30 P.M. – 2:00 P.M.

The Changing Faces of Direct: Reinventing The Client, The Consumer, The Agency

Join DraftFCB, Ogilvy and other world renowned agencies as they explore the new realities facing today’s client, consumer and agency. Hear how direct may to the consumer. Find out why agencies that structure themselves based on building clients’ businesses, regardless of medium, are the agency of the future. And get the latest word on how emerging media is forcing marketers and agencies alike to use direct marketing tactics to become smarter than ever before.

Moderator: TBD

Panelists:
Camilo LaCruz, VP of Planning, Rapp Collins
Mike Brzozowski, EVP/Director of CRM, DraftFCB
Charles McKitterick, Marketing Strategy Consultant,
OgilvyOne Consulting

Thursday, June 21
10:00 A.M. – 11:00 A.M.

Secure Your Brand Online - Secure Your Future!

Brand abuse is neither a new concept nor a recent development. In the offline world, marketers have had more than a century of experience in protecting their brands’ good names. But, in the online world, new techniques and tactics threaten our brands in new ways. Whether it’s e-mail fraud, phishing, or identity theft, brand stewards need to become more aware, and empowered with aggressive strategies to regain control to preserve brand equity. Our panel of marketers and online risk experts will provide you with hands-on approaches and techniques that will make you a hero within your organization.

Moderator:
Lou Mastria, VP & Chief Privacy Officer, NextAction

Panelists:
Brian Zwit, Executive Director, AOL Consumer Advocacy, AOL LLC
Ben Isaacson, Experian Interactive
Patti Freeman-Evans, Jupiter Research
Jim Nail, Chief Strategy and Marketing Officer, Cymphony

Register Now | DM Days NY Home | Privacy Statement | Disclaimer | DMA Home