Privacy Statement

This is a Web site of the Direct Marketing Association (The DMA) as it applies to business visitors.

For DMA's Online Privacy Policy for Consumers, visit us at: www.dmaconsumers.org/privacystatement.html.

Our address is:

The Direct Marketing Association
1120 Avenue of the Americas
New York, NY 10036-6700

www.the-dma.org

You can reach us by e-mail at customer@the-dma.org or call us at 212.768.7277 x1500.

This policy is valid for one month from the time you visit our site. If our information practices change in the future, we will use only data collected from the time of the policy change forward for these new purposes, or we will contact you before we use your data for these new purposes and offer you the ability to opt out of these new uses.

For Web site visitors who make purchases or otherwise sign on to our site…

When you sign on to our site or make a purchase, we collect your name, company name, contact information, profile and preference information.

When you make a purchase we also collect your credit card information, as well as information about your current purchase and we keep information on your purchase history.

This information is used by us and/or our agents: to support your interaction with our site, to deliver your purchases and to contact you again about other services and products we offer. We may also share your name and geographic address with other reputable companies who have offers we think may interest you. These marketers may in turn contact you.

Addresses and phone numbers

If you give us your postal address, we will send you periodic mailings with information on new DMA products, services or information on upcoming DMA events. You may also receive business mailings from other reputable companies.

If you supply us with your telephone number, you may receive telephone contact from us with information regarding orders you have placed, new products and services or information on upcoming events.

If you do not wish to receive mailings or phone calls from the DMA in the future or if you do not wish us to provide other reputable marketers with your mailing information, please let us know by sending an e-mail to customer@the-dma.org.

E-mail addresses

We collect the e-mail addresses of those who communicate with us by e-mail. The e-mail addresses are used to contact existing or potential business customers. We will not share business e-mail addresses you give to us with other marketers.

If you do not want to receive future e-mail from The DMA, please let us know by sending an e-mail to customer@the-dma.org.

Cookies

All visitors – we place cookies on all Web site visitor hard drives to collect aggregate information on the number of visitors to our site and the number of pages viewed.

Registered visitors – we place unique identifier cookies on the hard drives of those who sign on which are used to maintain the visitor "sign on" status for the duration of the visit, for one-time customizing/tailoring of your visit and for long-term storage of user preferences. We also use cookies to track the pages visited by a visitor so that we can deliver DMA Web content based on the visitor's profile (as provided by the visitor) and the visitor's past activity on the DMA Web site.

General information – cookie information is used only by The DMA and our agents and is not provided to any other organization. It is used in aggregate for traffic analysis and to provide relevant information to our visitors. It is also used for Web site and system administration, including research and development, user analysis and business decision-making.

For Web site visitors who do not make purchases or otherwise identify themselves…

If you do not sign on to our Web site, our Web server does not have access to personally identifiable information about you. It does not know your e-mail address unless you volunteer it. At the same time, much of The DMA’s communication comes in the form of e-mail, so by not sharing your e-mail address you will have limited access to The DMA’s newsletters and other valuable information.

Clickstream Data

We collect click-stream data and HTTP protocol elements through access logs. This information is not personally identifiable and is used for Web site and system administration including: research and development, user analysis and business decision-making.

Access

Upon your request, we will provide you with a description of the information that we maintain about you. We will accommodate all reasonable requests. Please contact us by e-mail at customer@the-dma.org or in writing at the above address.

Security

We use industry-standard encryption technologies when transferring and receiving payment data. We have security measures in place in our physical facilities to protect against the loss, misuse, or alteration of information that we have collected from or about you.

Accountability

If you feel that The DMA, or any site, is not living up to its stated information policy, you may contact:

The DMA' s Department of Ethics and Consumer Affairs at pfaley@the-dma.org or call them at 202/861-2410, or

The Federal Trade Commission at https://rn.ftc.gov/dod/wsolcq$.startup?Z_ORG_CODE=PU01 or call them at 202/FTC-HELP.