Exhibitors at Insert Media Day
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8:45 AM – 9:30 AM
Opening Keynote Presentation
Direct Delivery + DM Impact Without the High Cost of Postage
Kristin Sullivan-Stoesser, Direct Delivery+ Sales Manager
Tribune Media Net
Learn how segmentation analysis marries an advertiser's database with the newspaper's subscriber database. Examine how this process can result in an economic alternative to postage based direct mail distribution. Sullivan-Stoesser will highlight the following, using real examples from Tribune Company newspapers:
Kristin Sullivan-Stoesser is the Direct Delivery+ Sales Manager for Tribune Media Net. Tribune Company owns 11 newspapers including The Los Angeles Times, Chicago Tribune and Newsday. Prior to her group-wide responsibility, he held Sr. Sales Executive roles with Chicago Tribune and Tribune Direct Marketing, developing targeted advertising solutions using both newspaper and mail distribution.
Ms. Sullivan-Stoesser began her business career with Advo, Inc. A South Florida area native, she holds a bachelor’s degree in Mass Communications from Florida Atlantic University and a Masters Degree in Marketing from Roosevelt University Chicago.
12:15 PM– 1:45 PM
Keynote Presentation & Luncheon
BOOM: Marketing to the Ultimate Power Consumer—The Baby Boomer Woman
Carol Orsborn, Ph.D., Co-chair, FH Boom; SVP Fleishman-Hillard
How rare it is to discover an untapped demographic goldmine right beneath our noses? Marketers in a broad spectrum of fields are just now waking up to the fact that the boomer generation, and women, in particular, did not fade away as expected at 60. In fact, baby boomers are the greatest market opportunity today. With women influencing 80% of household purchases, there are quite simply more of them consuming more products and services than any other segment of the population. But there’s another side to this story. Boomers continue to be vocal about their needs and are on the verge of flexing more combined social, economic, and political muscle than any generation in history. They are a force with which non-profits, institutions, the government, politicians and society as a whole will have to reckon.
From market research on the cutting-edge of automotive and pharmaceutical companies, and from financial services to cosmetics, here is your ticket to the front row of the consumer revolution. Based on the new American Management Association book: “BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman” by Mary Brown and Carol Orsborn, Ph.D. Dr. Orsborn is co-chair with Eileen Marcus of FH Boom, Fleishman-Hillard’s marketing-to-boomers practice. Fleishman-Hillard is one of the few global PR firms to offer a practice group that is focused exclusively on building powerful relationships with baby boomers.
