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“Proven Multichannel Strategies for International Growth”
PROGRAM AT-A-GLANCE
| 8:30 A.M. – 9:00 A.M. |
Registration & Continental Breakfast |
| 9:00 A.M. – 10:15 A.M.
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Session – “Can’t Read, Won’t Buy: Why Language Matters for Global Websites”
(Room West I, II, III) |
| 10:15 A.M. – 10:45 A.M. |
Break |
| 10:45 A.M. – 11:45 A.M. |
Session – “The International Customer Experience Management – A Gateway to improved loyalty, retention, and sales”
(Room West I, II, III)
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| 12:00 P.M. – 1:30 P.M. |
Luncheon & Awards Presentation
(Biddle Room) |
| 1:30 P.M. – 2:15 P.M. |
Keynote Presentation by Simon Burrell, Circulation Marketing Director, Newsweek Inc.
(Biddle Room) |
| 2:15 P.M.– 3:30 P.M. |
Postal Liberalization Here and Abroad: What Does the Future Look Like for Direct Mail. The PostCom and Pitney-Bowes Perspectives (Room West l, ll, lll) |
| 3:30 P.M. – 4:00 P.M. |
Break |
| 4:00 P.M. – 5:00 P.M. |
90% Response Rates: Latin American’s 200 Million Consumers (Room West l, ll, lll) |
| 5:00 P.M. – 6:00 P.M. |
Networking Reception |
*Program and schedule are subject to change
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