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 LAWRENCE M. KIMMEL Lawrence M. Kimmel, CEO, Direct Marketing Association – a recognized thought-leader in the marketing and advertising arenas for over a decade, joined DMA in August 2010. He led one of the world’s largest direct/interactive agency networks to 10 years of unprecedented success. He has turned around numerous operations, built several companies from scratch and attracted business from a myriad of Fortune 500 companies. He has been frequently acknowledged and awarded by the marketing press and his peers. Larry has keynoted events around the globe and is an outspoken advocate for the direct marketing community. Larry is passionate about direct marketing and has been quoted as saying, “This is an exciting time to be in marketing, yet it is also a period that demands far more innovation, collaboration and education. As such, it will be rewarding to ensure that DMA members get every competitive advantage, and that the broader marketing community and consumers are well served by the critical activities of DMA.” He adds, “Now that virtually all of marketing has become or is becoming ‘Direct’, it is exhilarating to work with the countless thought-leaders at DMA as we help lead the way for the next generation of even more effective, efficient marketing methodologies.” From 2000 to 2008, he served as the Chairman and CEO of Grey Direct Global Network, where he was responsible for up to 49 offices in 42 countries. He brought the company record-breaking results virtually every year he led the firm, successfully serving many of the world’s leading companies. Prior to that position, he served as President of the agency’s flagship office. Before Grey, Larry spent seven years in senior management at Draft Worldwide. He was also the founder and President of Unimark, a direct marketing, promotion, and advertising agency. |