| 8:00 A.M. – 3:00 P.M. |
Registration Open |
| 8:45 A.M. – 10:30 A.M. |
Keynote Presentation: James Mapes, Founder of Quantum Leap Thinking (CFRE Certified) |
| 10:45 A.M. – 11:45 A.M. |
Concurrent Sessions |
- Fundamentals of Acquisition -- Proven Techniques & Methodologies to Acquire New Donors Through Direct Response (CFRE Certified & Best of Show)
- Coop Databases - the Good, the Bad and the Ugly (CFRE Certified)
- Fundamentals of Retention -- How Do You Prepare to Measure Channel Effectiveness in a Multichannel Campaign?
- The 10 Commandments: Ten Ageless, Irrefutable, Non-Negotiable Keys to Optimizing your Fundraising Success (CFRE Certified & Best of Show)
|
| 12:00 P.M. – 1:00 P.M. |
Concurrent Sessions |
- The Types of Programs & Associated Creative Offerings to Effectively Retain Donors (CFRE Certified & Best of Show)
- Writing Effective Fundraising Copy (CFRE Certified)
- Retention of Attention: Metrics Beyond Donations (CFRE Certified)
- 30 Outstanding Traditional and Web Direct Marketing Focused Tips in 60 Minutes (CFRE Certified & Best of Show)
|
| 1:15 P.M. – 2:30 P.M. |
Organization of the Year Award and Luncheon |
| 2:45 P.M. – 3:45 P.M. |
Concurrent Sessions |
- Multichannel Acquisition: Building your Membership Through Mail, Phone, Web, and Person-to-Person Fundraising (CFRE Certified)
- Merge Intelligence
- Growth in a Challenging Marketplace
- Building a Strong Sustainer Program! (CFRE Certified & Best of Show)
|
| 4:00 P.M. – 5:00 P.M. |
General Session Presentation: Turning Inspiration into Action! (CFRE Certified) |
| 6:00 P.M. – 7:30 P.M. |
Networking Reception |
| 8:15 A.M. – 8:45 A.M. |
Continental Breakfast at Foyer |
| 8:45 A.M. – 10:00 A.M. |
Concurrent Sessions |
- Breakthroughs in Acquisition Creative: A Field Guide to Testing (CFRE Certified & Best of Show)
- Hold Me, Thrill Me, Kiss Me: An Interactive Workshop on Donor Acquisition and Retention – Part I (CFRE Certified)
- Using Various Communications Tools to Increase the Effectiveness of the Direct Mail Program (CFRE Certified)
- The Wired Wealthy: Using the Internet to Connect with Your Middle and Major Donors (CFRE Certified & Best of Show)
|
| 10:15 A.M. – 11:30 A.M. |
Concurrent Sessions |
- Fundamentals of Social Media: In a Channel that Literally Changes Every Day – How Do You Keep Up or Start! (CFRE Certified)
- Hold Me, Thrill Me, Kiss Me: An Interactive Workshop on Donor Acquisition and Retention – Part II (CFRE Certified)
- Get Active Now: Critical Issues for Nonprofits 2011 & Beyond (CFRE Certified)
- Getting Back to Growth: 30 Ideas for Success in 2011 & Beyond (CFRE Certified & Best of Show)
|
| 11:45 A.M. – 12:45 P.M. |
Group Discussion and Luncheon |
| 1:00 P.M. – 2:00 P.M. |
Concurrent Sessions |
- Fundamentals of Online Fundraising: Four Steps to Putting a Comprehensive Online Fundraising Program in Place (CFRE Certified)
- The Brave New World of Prospect Databases: Can it Work for You?
- Fundraising in Challenging Times (CFRE Certified & Best of Show)
- The Don Kuhn Research Session – Strategic Testing for Nonprofits (CFRE Certified)
|
| 2:15 P.M. – 3:15 P.M. |
Concurrent Sessions |
- Beyond RFM – Using Information on Your Database to Maximize Renewal Income (CFRE Certified)
- Alternate Media Channels – and How They Integrate with the Mail (CFRE Certified)
- Creative Breakthroughs that Drive Results!
|
