| Wednesday, August 13, 2008 |
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| 9:00 A.M. - 5:00 P.M. |
Pre-Conference Workshop Nonprofit Online Marketing Academy |
| Thursday, August 14, 2008 |
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| 8:00 A.M. 3:00 P.M. | Registration |
| 9:00 A.M. 10:00 A.M. | Keynote Presentation |
| 10:15 A.M. - 11:30 A.M. | 4 Concurrent Sessions
- Baby, Come Back! Wooing Lapsed Donors
- "What Difference Did My Gift Really Make?" Impact Reporting Its Changing Philanthropy
- Harvesting the Voice of the Donor - Inbound, Web, Donation Processing
- Hits and Bombs - The Courage to Try New Creative, New Offers, New Formats, and New Channels
|
| 11:45 A.M. - 12:45 P.M. | 4 Concurrent Sessions
- Getting the Second Gift: Welcome Packages, New Donor Streams and Conversion Strategies
- Protecting Your Brand
- The Secret Weapon How Modeling Can Improve Fundraising
- We Can Hear You Now: Responding to Donors Needs with Multi-Channel Solutions
|
| 1:00 P.M. 2:00 P.M. | Luncheon Roundtable Discussions |
| 2:15 P.M. 3:30 P.M. | 4 Concurrent Sessions
- Geeks and Geeks in Training - Stats 101
- How Do You Listen to Different Ethnic Communities? Fundraising in the Hispanic Market
- New Media - Me, Myself and I: The Secrets of Using Cellular Phones, Text Messages, YouTube, Personal Pages, and Electronic Media to Raise Money in the Age of Google
- One Message Does Not Fit All
|
| 3:45 P.M. 5:00 P.M. | 4 Concurrent Sessions
- How to Make Direct Marketing Metrics Work in a Small- to Mid-Size Organization
- Low Dollar Donors: The Myths, The Realities and The Value
- Manage Risk and Drive Innovation: Use Analytic Approaches to Place Better Fundraising Bets
- Nonprofits Only Session: Greening Your Direct Marketing Program Its Easy Being Green
|
| 6:00 P.M. 8:00 P.M. | Networking Reception at Alfredo of Rome in Rockefeller Plaza |
| Friday, August 15, 2008 |
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| 8:00 A.M. 12:00 P.M. | Registration Open |
| 9:00 A.M. 10:00 A.M. | General Session |
| 10:15 A.M. 11:30 A.M. | 4 Concurrent Sessions
- Managing Donor Anger: Turning the Tide in Your Favor
- Nonprofits Only Session: Conducting Requests for Proposals What Nonprofits Can Learn from Their Peers
- Premium Passions
- Using Direct Marketing to Cultivate, Motivate and Educate Your Best Donors
|
| 11:45 A.M. 12:45 P.M. |
4 Concurrent Sessions
- Bringing Down the Age of Your File
- Managing Up: Helping Your Board and Senior Management Become Direct Response Evangelists
- The Donors Speak! Using Focus Groups to Listen to Your Donors
- Virtual Blank Slate: Five Critical Starting Points for Internet Strategy
|
| 1:00 P.M. 2:00 P.M. |
Nonprofit Organization of the Year Award Luncheon |
| 2:15 P.M. 3:30 P.M. |
4 Concurrent Sessions
- Effective Telemarketing: Capturing the Voice of the Donor
- How Nonprofits Are Using Web 2.0 Tools
- When Is It OK Not to Ask for a Gift?
- Town Hall Meeting DMA Commitment to Consumer Choice
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| 3:45 P.M. 4:30 P.M. | Closing Session The Final Word |
