Keynotes

Jittery Joe’s Coffee’s Special Blend for Engaging Customers

Bob Googe CEO and co-Founder, Jittery Joe’s Coffee Monday, May 24 11:45 A.M. - 1:00 P.M.

Bob Googe, CEO and co-Founder of Jittery Joe’s Coffee will share the company’s interesting beginning from Jittery Joe’s Hollywood connection to its evolution as a national multichannel brand that maintains its local roots no matter where it’s located. You’ll hear how this enterprising company engages customers and prospects by pursuing every single possible avenue for sales and promotion. Discover how they reinvented existing and discovered new media opportunities from branding to social media to form an integrated cross channel marketing strategy and, as a result, built a loyal customer following that is connected with the brand.

Realizing Innovation—Case Studies on Competitive Differentiation

Moderator:	Panelists:
Dale Nitschke CEO, Ovative/Group Former President of Target.com Wednesday, May 26 10:45 A.M. - 11:45 A.M.	Fred Neil Global Head of Small Business CRM, Dell David Siegel SVP, 1-800 Flowers	Mark Mosiniak Sr. Director Business Development, Best Buy Mobile

Competitive differentiation will be realized by those who understand macro digital trends and innovate. Join Dale Nitschke of Ovative/Group as he moderates a panel from Best Buy, Dell, and 1-800 Flowers. This team will share their perspective of the macro digital trends, and the associated challenges and solutions they have executed in order to innovate and transform their businesses.

Each will address how they are evolving their brand, e-commerce and marketing strategies to create competitive differentiation. Information and channel integration have allowed each of these brands to increase consumer engagement and ultimately increase sales.

Hear three case studies around successful innovation with the focus on ROI:

• 1-800 Flowers will discuss several innovative strategies including their experiences in distributed commerce "Taking your Cart to the Community" and how they launched over 1 million stores on Mother's Day
• Best Buy will discuss how Mobile & PC interfaces enabled them with a highly targeted engagement model across applications and dashboards
• Dell will share how their approach to marketing communications and how they have been able to leverage their customer data across digital channels

Giving Your Email Program a Multichannel Boost

Chad White Research Director, Responsys Wednesday, May 26 3:45 P.M. - 4:45 P.M.

Is your email program only driving traffic to your website? If so, then you’re missing out on plenty of opportunities to make your emails more dynamic and to build your other channels. Leveraging his exclusive research data from his Retail Email Blog, Chad White will share strategies for integrating mobile, social networks, catalogs and other sales and marketing channels into your email program. With ISPs putting greater emphasis on engagement metrics, now is the time to make your emails more exciting, while simultaneously driving interest in your other channels. Attendees will see lots of real-life examples that show just how some major online retailers have been giving their email programs a multichannel boost.

 

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