Leverage Customer Information to Optimize Marketing Across Channels
Learn how taking a customer-centric approach to marketing helps drive better marketing decisions across all channels. This intensive will give attendees practical tips on how to set up and use customer and transactional information from multiple sources, such as website reporting, email service providers, and order management systems to ensure that you are spending your marketing budget in the best way possible. Learn how to develop and test rules for allocating demand. Hear first-hand accounts of how others have done this, as well as what to avoid. By the end of the session, you’ll recognize how studying past purchase and channel behavior can help you develop a better marketing strategy.

Move to the Head of the Pack: Email Tactics of the "Big Dog" Retail Marketers Part 1
Retail marketers have discovered that email can take the sting out of economic downturns by cost-effectively increasing customer loyalty and driving revenues. Discover the secrets that make some of the top online retailers' email marketing programs highly successful. Learn proven processes to improve email marketing results and impact the bottom line. After exploring some of the best loyalty programs and tactics in the world, we'll review the email marketing programs of the Top 500 Online Retailers in North America and reveal simple tactics you can employ to take your email campaigns to new levels.

Sharpen Your Creative Arsenal for Increased Lift in Response
It's still imperative that marketers "push" messages in order to retain customers and add incremental sales. However, are you falling back on your tried and true methods that are producing less than stellar results? Sharpen your skills by revisiting and testing all of the tactics available in your arsenal. Do you understand each format and how to maximize its effectiveness? This half-day intensive will teach you to create powerful formats that get noticed and get results. You'll learn the hot spots for each format and how to take advantage of them the importance of copy and how to create relevant, attention-getting headlines, and when to use (and not to use) catalogs, self-mailers, emails postcards, and space ads. You cannot afford to push messages that don’t take advantage of the proven techniques that work in today's cluttered marketplace.

Social Networks – A Marketer's Guide
Involvement in Social Networks is vital to build and protect your brand name. However, finding the time to invest in the hundreds of social sites can be a daunting and consuming task. How can a company develop a social network without wasting time? More importantly, how can building a social network impact profits in this global economy? Matt provides clear instructions on defining social networks, developing an approach to each type of social media and providing international case studies.

Interactive Marketing Boot Camp
Encompassing all things search, this half-day intensive will help you improve the online visibility of your business and website. Through specific examples and audience participation, attendees will review search engine optimization and social media techniques, as well as learn search engine marketing tips that maximize paid search (CPC) efforts. Best practices for enhancing your website's "user experience" will be discussed as well as different ROI and performance metrics available (outside of transactions) to employ when evaluating website analytics data.

Mobile Marketing Techniques for Retailers
This half-day intensive will delve into the driving forces behind the explosion of mobile by sharing industry trends and metrics. It will showcase case study examples of how mobile is being used to successfully market to consumers in the retail environment and how effective mobile programs are seamlessly integrated into the web, email, social media, broadcast, outdoor, print, and direct mail. From mobile couponing to designing mobile loyalty programs that produce results, this intensive will teach you how to develop your own successful mobile campaign strategy and pick the right partners to deploy it. You'll also learn what emerging technologies and smartphone applications will soon play a vital role in driving powerful mobile commerce initiatives for retailers.

Move to the Head of the Pack: Email Tactics of the "Big Dog" Retail Marketers Part 2
It's time to get ready for the fourth quarter! We'll review actions taken by top retailers during last year's holiday selling season and offer ideas to shorten the time it takes to hit black numbers. And we'll have an energetic give-and-take discussion about the metrics by which retail email marketing programs should be judged.

Selling the Fickle Customer: How to Capture Latent Sales Using Integrated Multichannel Strategies
You can't rush customers. These days, sell-cycles are lengthening as customers buy based on need, not want. Learn how a handful of brands are driving bottom-line results by discovering hidden customer demand, and nurturing it to the final sale. Discover the tips and tricks companies, such as Intuit, Dormeo, Factory Card & Party Outlet, Arbor Scientific, Crutchfield, and more, employ to create a more profit-focused, integrated approach to the web, direct TV, catalog, retail, and wholesale. Attendees will also learn how to induce profitable customer behavior by publishing nonpromotional content, to map the online sales funnel to support a multichannel strategy, and to measure the multichannel impact online.