Retail Marketing Conference 2010

Roundtable Discussions

Want to learn about the latest trends affecting retail marketers? Attendees are invited to join and participate in the roundtable discussions during lunch throughout the conference. This is your chance to network with your peers and get tips and solutions from the sharpest minds in the business.

Monday, May 24 starts at 11:45 A.M.
Room: Sun AB

Attributing Response to the Right Marketing Medium
Al Bessin, Partner, LENSER

Best Practices in Creative
Lois Brayfield, Chief Creative Officer, J. Schmid & Assoc. Inc.

Build Communications that Build Brand Loyalty & Drive Results
Chris Osborne, Senior Vice President, Strategy & Technology, Totem
(A Transcontinental Company)

Building a Successful Brand
Brent Niemuth, Vice President/Creative Director, J. Schmid & Assoc. Inc.

How Did Your 2009 Mail Strategy Impact 2010?
Gina Valentino, President, Hemisphere Marketing

Integrating Mobile Marketing Across Channels
Joel Morrow, Managing Partner, MobileFusion

Paid Search ROI in 2010
Ryan Gibson, VP Marketing, Rimm-Kaufman Group

SEO (Search Engine Optimization)
Jessica Bowman, Founder & President, SEOinhouse.com

The Power of Personalization - Targeting Content for Profit
Kim Hansen, President, New Market Clarity

Tuesday, May 25 starts at 12:30 P.M.
Room: Sun AB

Branding + Merchandising
Andrea Syverson, President, IER Partners

Catalog Critiques on the Fly
William LaPierre, Senior Vice President- Business Intelligence & Analytics, Direct Media Millard

How and Why Social Media Plays a Role in Your Business
Danielle Leitch, Executive Vice President, MoreVisibility &
April Nelson, Director of Strategic Accounts , MoreVisibility

Integrating Social Media Successfully
Phil Davis, General Manager, Rapleaf

Integration Mobile Marketing Into Your Multichannel Customer Strategy
Mike Romano, Vice President, SmartReply

Media Mix
Ron Park, P, Quantitative Solutions Group, Merkle Inc.

Next Generation Incentive Tools Available to Retailers Marketers
Kathleen Goodwin, Vice President, Marketing, CashStar

Optimizing Rich Media for Multichannel Marketers
Sheila Dahlgren, Director Product Marketing, Adobe Scene7

Product Information Management Systems
Chris Gorski, Director of Catalog Marketing, Hach Company
div of Danaher

Search-Engine Ranking Factors: What Matter, What Doesn’t
Tom Funk, VP Marketing, Timberline Interactive

Social Marketing for eCommerce
John Lawson, CEO, 3rd Power Outlet + ColderICE.com

Unusual Pay-per-Click Tracking Strategies
Timothy Seward, CEO, ROI Revolution, Inc.

USPS Flats Mail Strategy for 2011 and beyond and it’s impact upon the catalog industry
David Mastervich, Manager, Catalog & Publications, US Postal
Service & Lynn Noble, Product Manager, Catalogs, US Postal Service

Wednesday, May 26 starts at 11:45 A.M.
Room: Hall A

Entering the Canadian Marketplace
John Tonini, International Sales Rep, Canada Post

Reducing Costs by Using Regional Carriers
Mark Magill, Director of Business Development, OnTrac

Overcoming Challenges of Data Integration (ways to share customer pricing, marketing and inventory data across channels)
April Merrill, Vice President of Marketing, ProSource

How Performance Impacts Revenue
Marc Sherwood, Sales Manager, Strangeloop Networks

The Blood of Your Business: The Database and How to Maximize Its Revenue
John Papalia, CEO, Statlistics