Monday, October 13, 2008 | |
| 8:45am-10:25am |
DMA 08 Opening General Session @ Las Vegas Convention Center Featuring Keynote Presenter Ty Pennington, Host, Extreme Makeover: Home Edition 
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| 10:30am-10:25am |
Shuttle Service to Bellagio |
| 11:00am-11:05am |
Opening Remarks and Welcome
John A. Greco Jr. President & CEO Direct Marketing Association |
| 11:05am-11:50am |
Digital Services M&A: Impact on Marketers & Service
Providers Mergers and acquisitions involving digital service and interactive advertising companies are at an all-time high. Huge, industry-shifting deals have changed the face of advertising and marketing. Hundreds of smaller digital service transactions involving ad networks, interactive agencies and online lead generation providers are creating firms with a suite of services that can cater to a multitude of interactive campaign needs - encroaching upon the turf of traditional direct & database service providers. This session will discuss the impact of M&A on marketers and traditional marketing service providers as well as assess the current economic environment and viability of deals during down cycles Moderator: Michael Petsky, Partner Petsky Prunier Executives: Mr. Jonathan Shapiro Chief Executive Officer MediaWhiz, Inc. Mr. Al DiGuido, Chief Executive Officer Zeta Interactive Mr. Tim Suther Senior Vice President, Global Digital Marketing Services Acxiom Corporation |
| 12:00pm-1:30pm | Luncheon Keynote Sponsored by  Join us as Carla Hendra, Co-CEO, Ogilvy North America interviews Kent Wertime, President, Asia Pacific Ogilvyone Worldwide. |
| 1:45pm-2:30pm |
Innovation Lab Spotlight A Deeper Look at the Mix (Price + Promotion)-When 1 + 1 =/= 2 and Less is More! Taking an in-depth look at revolutionary marketing research and innovative concepts from both an academic and real-world perspective, Dr. Michael Tsiros will reveal a significant body of evidence regarding errors and biases that consumers make and link it to specific pricing promotion tactics (current and future) Traditional price/promotion tactics along with new innovative ones are constantly being tested in both lab and field settings to assess their effectiveness and impact on consumers. Evidence from both the lab and the field suggest that both new tactics and certain existing ones are better in enticing consumers to act and to act now. Prepare yourself for an engaging/interactive discussion from one of the leading Behavioral Labs on Advanced Marketing Research Dr. Michael Tsiros Associate Professor of Marketing-School of Business (Canes Behavioral Laboratory) University of Miami-FL |
| 2:30pm-2:45pm |
Executive Networking Break |
AFTERNOON POWER SESSIONS | |
| 2:45pm-3:30pm | Case Study Excellence in Integrated B2B Campaigns Not Business as Usual Through its 150 years AXA Equitable has built on innovation but until 2007 it never formalized the process through the office of a single executive. Last year the company did just that and appointed Barbara Goodstein Chief Innovation Officer adding to her responsibilities as Chief Marketing Officer and member of the Company's executive management committee. Barbara launched AXA's clever marketing campaign centered on the 800 pound gorilla in the room. The campaign became so popular it was leveraged it to use within the company's third party and trade specific channels through a program the company coined AXA Challenge. Learn how AXA Challenge's success is leading to similar integrated programs on the retail front Executive: James C Dennis Senior Vice President AXA Equitable Customer Marketing Group Agency Partner: Joanna Kalliches Associate Creative Director Merkley & Partners OR Case Study A "Better" Way to Do Business: A Papa John's Story of $1Billion Online Sales in 7 Years From selling pepperoni pies out of the broom closet of a single tavern in Indiana 25 years ago, to being today's quality and innovation leader in the national pizza restaurant category, Papa John's has always focused on one thing - the customer. As the first (and still only) national pizza chain to offer Online Ordering from all of its restaurants, and the first to sell over $1 Billion Online, Papa John's has used technology to grow its business. Jim Ensign, Vice President, Marketing Communications with Papa John's International will discuss how the company leverages innovation to create relationships with customers, while at the same time adhering to the authentic tradition of "Better Ingredients, Better Pizza," that has been the core of its business since Papa John founded the business a quarter-century ago. Jim Ensign Vice President of Marketing Communications Papa John's |
| 3:30pm-3:45pm | Executive Networking Break |
| 3:45pm-4:30pm | Birth of Truly Integrated Marketing and Next-Gen CRM With 60% of U.S. households now having broadband access, and 65% of U.S. online consumers researching products online then purchasing them offline, companies are taking the Web seriously, and making Internet Marketing, in conjunction with offline channels, a core part of their CRM and business strategies. More and more, marketers are taking advantage of the Internet to create highly track-able and measurable marketing programs-as well as long-lasting and "grounded" relationships with core customers. In this interactive session, Paul McNulty, Senior Vice President and Chief Marketing Officer at Unica Corporation, along with eBay's Head of Marketing Technology, will explore how next generation Web analytics and Internet marketing capabilities can help companies apply insights derived from online behavior to drive highly personalized, multi-channel marketing as well as deeper, more profitable customer relationships. Prepare to: relationships, manage customer interactions more effectively, and boost results Executives: Paul McNulty, Senior Vice President and CMO Unica Corporation Jed Paulson Senior Manager-Marketing Technology eBay |
| 4:30pm-6:00pm |
Senior Summit Reception @ Bellagio
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Special Thanks to our Sponsors:
Special Thanks To the Senior Summit Program Sponsor
