Exhibiting ROI-Q™ Academy
DMA is very excited to announce a new program for DM Days NY exhibitors – the Exhibiting ROI-Q™ Academy™. This series of Webinars and onsite session is a comprehensive program DMA is offering to DM Days exhibitors to become masters in event marketing. This multi session academy is conducted by Charles W. Allen, in conjunction with the Trade Show Exhibitors Association (TSEA). Through these highly interactive sessions, each participant will learn the fundamentals of successful exhibiting, boothmanship, the essential “do’s and don’ts” of exhibiting and more. Exhibitors will take advantage of the crucial time when prospects visit their booth. Please note the following dates and programs.
Your participation in this program will result in:
Dramatically increased booth traffic of your target audience Significantly increased sales conversions through mastery of the new art of effective boothmanship Greater ultimate ROI! Increased Show Floor Interactivity
Wednesday, April 23rd, 1:00pm-2:00pm: The New Science of Event Marketing™ (Webinar)
This session involves all of the verifiable scientific research ever conducted about the real 'science' of event marketing (reach, attraction, sales conversion... and ultimate profitability). After all, it is a legitimate 'science'... and should be approached as such.... with systematic methodology according to such research. Depending on each of the ten (10) major exhibiting objectives (semantics aside), there exists a demonstrated set of pre, at and post event marketing strategies and tactics that have proven to maximize Return on (such stated) Objectives (ROO). All ROI ultimately emanates from maximizing the metrics of ROO. The primary sources are CEIR, the Deloitte & Touche Consulting Group, Sponsorship Research International, Jack Morton Worldwide, Exhibit Surveys, INC, TSEA, etc... It truly is about 'Total Strategic Event Marketing'.... as it has replaced the outdated and antiquated (simplistic) 'booth and attendee' model.
Wednesday, May 21st, 1:00pm-2:00pm: The New Art of Effective Boothmanship™ (Webinar)
This webinar covers all of the proven strategies and tactics that will absolutely determine your success or failure during your exhibition participation at the DM Days NY Conference & Expo. Boothmanship used to mean simply putting your sharpest sales people in the booth... and hoping 'things would work out OK'. This shortsighted approach has been replaced with what has grown into an "art form" of sorts.It covers the art of engaging and disengaging (NOT.... "How are you doing" for the 700th time!), of qualifying, of asking unique 'open ended questions' designed to get prospects talking about themselves and their current business objectives.... and of 'guiding the conversation by asking continued probing questions' in order to continue to learn more and more. Mastered correctly... most 'sales close themselves' if the prospect is veritably qualified. This entire program involves totally understanding why the attendee is there to begin with... and tailoring everything you do to accommodate all qualified attendees. In so doing...it's about 'targeted reach'... 'booth attraction efficiency'... and ultimate 'sales conversions.
Monday, June 9th, 3:00pm-4:00pm: Selling to Today's Short Attention Span™ (at Javits Center)
There exists Five Essential Steps to Every Winning Presentation™.... in today's time impoverished and attention span-battered business culture. Each of us is bombarded with over 5,000+ promotional messages every day. Walk the aisles of a trade show floor... and 'cube' that number....!!! There exists a methodology of presentation that reflects a 'mirror image' approach as to how the human mind actually (cognitively) processes information and makes purchasing decisions. These five essential steps take the prospect or customer through that process naturally... and in the most expedient manner possible. Interrupt -- Connect --- Engage --- Educate --- Low Risk Offer. This onsite program is about "high touch" in a high tech world!
Click above to register for these FREE programs. The Exhibiting ROI-Q™ Academy ™ is open to ALL DM Days NY exhibitors and others in your company involved with your DM Days NY participation.
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