Tuesday, June 10
9:00 A.M. – 10:00 A.M.

Shift Happens: Customers Take Charge

TED LEONSIS, Vice-Chairman Emeritus, AOL

‘Staying on message’ is no longer the overriding mantra of corporations, particularly for online audiences. Across industries, customers are taking control of their applications and content. No wonder there are over 55 million blogs. The challenge is building a business around this model.

From traditional media to the online medium, ‘shift happens.” What is your company doing to embrace the customer – listen, make sharing easy and mirror the community? Hear from one of the pioneers of the Internet about what it takes to successfully market online.

Wednesday, June 11
9:00 A.M. – 10:00 A.M.

Fashion Statement or Fad du Jour? The Possibilities and Pitfalls of Ethical Marketing

DAVID M. SABLE, Vice Chairman and Chief Operating Officer, Wunderman

We live in a world that’s going green — and yellow — and pink — and red... From Microsoft’s Live Earth to ethical fashions and foods, the convergence of cause marketing, corporate responsibility, celebrity and creative is turning the trillion dollar advertising business on its heels. Direct marketers are joining this movement, aspiring to win customer loyalty by reinforcing the positive social values of their brands, ultimately forging strong “citizen brands.”

Wednesday, June 11
12:45 P.M. – 2:00 P.M.
KEYNOTE LUNCHEON

Case Study Presentation by ECHO Digital Award Winner —
Magic on Your Desktop

TOM GOOSMANN, Chief Creative Officer, True North Inc.

As marketers are looking for ways to have a more direct, unfiltered dialog with customers, new media channels are becoming more and more important. The Desktop Application developed for the release of the digitally remastered “Peter Pan” is a perfect example. True North will take you through the thinking behind this award-winning effort, then give you a tour of the magic.

Thursday, June 12
9:00 A.M. – 10:00 A.M.

How to Go Green Profitably & Responsibly

ELAINE LENNOX, VP, Marketing Management, IBM’s Enterprise Systems

“Going green” will mean more than just turning off lights or recycling soda cans. The expense challenges that come with rising energy costs can impact your ability to serve the demand for computing capacity. And now, new social challenges from employees and end users are mandating that you be environmentally responsible.