List Day at DM Days!

Over the years, the list industry has been challenged by mergers and acquisitions and various forces that have dramatically changed the face of the business. But the core foundation of this industry still remains lists. From traditional direct mail, to telemarketing, to electronic media...lists matter.

During this insightful track, you’ll focus on everything needed to run a successful list business. Hear industry experts expound on the Importance of and Strategies for Implementing Enterprise-Wide Data Management; Vertical Segmentation for Developing Marketing Strategy and Implementing Database Marketing; Tapping into Unknown Markets by Creating New Verticals; and Email Acquisition 2.0.

Benefits of Attending:

• Identify the steps needed to implement world-class data management across your company's entire enterprise

• Showcase the full value of the email channel to your executive team

• Learn how to identify new business clients who already use your products and services

• Learn how to obtain higher profitability with your clients and strengthen the customer relationship

• Discover how to tap into unknown markets within your customer file

• Discover real-life quantitative examples of the value of world-class data management

• Find out how your postal data can create unique solutions to your online data