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This month’s Exhibitor Update starts out with a few interesting – and compelling – statistics on why tradeshows are an important marketing medium and can lead to an increase in your bottom line sales. According to recent studies from the Center for Exhibition Industry Research (CEIR), tradeshows continue to attract a high-quality audience before, during and after recessions – and also provide the highest concentration of prospects one can reach. Here are some key statistics from CEIR research*:
- 63%-70% of tradeshow attendees place a high level of importance on face-to-face interaction during the pre-purchasing stage of their buying process.
- To decision-makers, tradeshows continue to rank in value above sales calls and trade publications as one of the most useful sources of purchasing information.
- 77% of qualified attendees at tradeshows represent new customers.
- Tradeshows provide the best opportunity to “touch and feel” displayed products and services.
*Statistics come from CEIR’s Exhibitions Work, a summary of previous CEIR reports
Pre-Show Promotion & Sponsorship Opportunities
No longer should exhibitors be looking at quantity as total attendance is not relevant. At best, DM Days attendees will have the chance for quality interaction with approximately 15 exhibitors over the course of the show. Your focus needs to be quality conversations with your target audience. And this starts with your pre-show promotional efforts.
While there is no perfect formula, what you’ll find listed here are a wide range of promotional opportunities, both pre- and at-show promotions, available to DM Days exhibitors. These should help you get started – but by no means covers it all.
- Company listing on the DM Days NY website — www.dmdays.com: Conference registrants and prospective attendees can search the exhibitor listing by company, keyword or product category for companies that offer the types of products/services they’re looking for at the show. Be sure your company listing is current and complete.
- Preferred Exhibit Hall Passes: Use your Preferred Exhibit Hall Passes to invite key customers and prospects to attend the Expo. Admittance to the exhibit hall with the Preferred Hall Pass is FREE for registrations received by May 29th. Registration with the Preferred Hall Pass after this date and onsite will be $50, a 50% discount off the onsite rates. This badge is valid for all 3 days of the show and also includes admittance to the keynote speakers on Tuesday and Wednesday.
- Sponsorship Opportunities*: There’s no doubt about it. Sponsorships increase booth traffic – period. DM Days NY offers a variety of sponsorships at all price levels. Some of the sponsorships still available include networking events such as receptions, exhibit hall breaks, program tracks, and signage inside and outside the Javits Convention Center. We can work with you to determine which sponsorship best ties into your DM Days objectives.
- Pre-show Attendee List: Offered free of charge exclusively to exhibitors, the pre-show list includes registrant name, title, company and mailing address. Use this list and select a targeted list of attendees you’d really like to see at your booth. Send them a pre-show mailer with a clear message of what solutions you offer. Note: The pre-show list will be sent to exhibitors by May 29, 2009.
- Conference Directory Ads: Purchase an ad in the directory and drive traffic to your booth. Conference attendees use the directory as their onsite guide for the exhibit hall – and then it becomes a resource tool for long afterwards.
*For more information on sponsorships and directory ads, contact Donna LoPorto at 212.790.1468 or dloporto@the-dma.org.
Dates are set for our exhibitor education Webinars, the Exhibiting ROI-Q Academy™. Please join us for the following programs:
April 15th, from 1:00 P.M. - 2:00 P.M. ET: The New Science of Event Marketing 2.0
Attendees of this energetic, fast paced and interactive session will learn how to quantitatively predict event marketing results in advance of participation with dramatically greater accuracy, while learning the 'optimal' strategies, tactics and event marketing integration which maximizes ultimate 'return on investment' (ROI).
May 13th, from 1:00 P.M. - 2:00 P.M. ET: The New Art of Effective Boothmanship 2.0
Attendees who participate in this program consistently attract a significantly greater percentage of qualified buyers into their exhibit and enjoy dramatically higher sales conversions.
More details on each of the above programs, plus information on a “bonus post-show Webinar” can be found on the Exhibitors page of the DM Days website – www.dmdays.com.
The Exhibiting ROI-Q™ Webinar is offered to all DM Days exhibitors — at no charge — and each program will be conducted by Charles W. Allen, in conjunction with the Trade Show Exhibitors Association (TSEA).
Website and Conference Directory Listing
It is important that you take a few minutes to go online to update your listing* as the on-site directory will be created directly from the information provided by each exhibitor. Exhibitor listings may include a brief description, up to (5) category listings and a sales contact (optional).
The deadline for updates to be included in the DM Days New York Conference Directory is close of business on Thursday, April 29th. But I encourage you to post your information as soon as possible as attendees will be using this information to plan their show schedules. Any updates to your listing after the deadline will appear on the conference website, but not in the printed directory.
To update your listing on the DM Days New York website, please follow the instructions below:
1. To access the website, click here.
2. Enter the Event Number: DMD0109
3. Enter Password for «COMPANY»: «ONLINE_PASSWORD» (letters only — case sensitive)
*NOTE: Contact information posted on exhibitor Web listings is NOT to be used for solicitation purposes of any
kind. It is intended for individual networking purposes only. It is the sole property of DMA and it may not be transferred or reproduced in any form whatsoever, including entering it into electronic databases, without written permission from DMA.
REMINDER! Your space application confirms your company as an exhibitor in DM Days NY. Badge registration for staff is a separate process. Exhibitor registration can be done online, by fax, or by mail.
Online: www.dmdays.com
Fax: 708.344.4444
Mail: DMA Customer Service / DM Days 2008
PO Box 27152
New York, NY 10087-7152
- For every 100 square feet of booth space, exhibitors are entitled to 4 complimentary and up to 2 paid Exhibitor badges. If you have additional staff who are attending just to work as booth personnel, there is the “Exhibitor Hall Only” badge available at $75 per person.
Not sure what your badge entitles you to? Click here.
- Online registration for exhibitors is now available. Exhibitors may submit the completed Exhibitor Registration form, OR you have the option of registering staff for badges via the DM Days New York website. From the DM Days registration page — www.dmdays.com — click on the “Exhibitor Registration” link. Exhibitors will be asked to key your company’s assigned user name and password which are:
User Name: DMD
Password: [Online Password].
Through the online registration system, exhibitors have the ability to:
- Add new registrations
- Check to see if already registered
- Make corrections/changes/cancellations to existing registrations
All DM Days badges will be available for pick up at the Exhibitor Registration Counter at the Javits Center.
The official hotel for DM Days this year is the Sheraton New York Hotel & Towers and we’re providing a special reduced nightly rate of $259.
- Click here for online reservations
- Click here to download the Hotel Reservation Form (PDF)
- Click here to e-mail the DM Days Travel Desk
Or contact our full-service call center:
- (866) 611-8831– Toll-free (U.S.)
- +1 312 329 9513 – International
- In charge of a group? Group reservations are just as simple to make as those for individuals. Simply reserve the quantity you need and receive an immediate confirmation, then log in later to manage your bookings.
Plan ahead: only a limited block of rooms are available at a DM Days rate. The reservation deadline is Thursday, May 21, 2009
The online kit is now available on Freeman’s website, plus a link is posted on the Exhibitors page of the DM Days website. The direct link to the online kit is:
http://www.myfreemanonline.com/fol/show/showMain.jsp?showId=233884&referer=f
Please take a few moments to check out the kit and everything it covers. Your kit includes details on shipping materials, union labor jurisdictions, ordering electrical and Internet services, as well as general show information.
Preferred Exhibit Hall Passes will be in the mail mid-April. I encourage you to use these passes to promote your participation to key clients and/or prospects and invite them to stop by your booth. Please note: Preferred Hall Passes are not valid for Exhibitor Personnel.
Please mark your calendars with the following important deadlines and dates:
- Final payments were due on January 16, 2009.
- Exhibitor ROI-Q Academy™ Webinars: April 15th & May 13th
- Exhibitor listing updates for inclusion in the Conference Directory: April 29, 2009. Information will be sent shortly with details on how to update your listing. Any updates made after April 29, 2009 will appear on www.dmdays.com only.
- Reserve your hotel rooms for DM Days NY hotels by May 21, 2009, to receive the guaranteed Conference rates.
- Pre-Show Attendee List will be available no later than May 29, 2009.
- Advance registration will close June 9, 2009.
- Exhibitor move-in officially begins on Monday, June 15, 2009. All exhibits are to be set by Monday June 15th at 6:00 P.M.
For any questions on the show, please contact Gaye Dullaghan, Sr. Manager, Exhibit Operations, at 202.861.2469 or email gdullagh@the-dma.org.
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