Strategic Forecasts & Trends Track

Tuesday, June 16

9:45 A.M. – 10:45 A.M.
Mapping a Course Forward: Economic Challenges, Trends, and Success Strategies (Advanced)

The difficulties currently facing the global economy are unprecedented. In many ways, marketers are facing challenges that are threatening their companies' profitability, growth, and viability. Gaining a clearer understanding of the current economic environment, the trends at work, and the likely change drivers over the short- and medium-term is an important step in surviving--and thriving--in today's market.  This session presents a high-level view of the current economic climate over coming months, plus key success strategies for meeting the challenges head-on. We will look at how marketing innovation best practices and applied technologies can help direct marketers translate a bleak economic outlook into one that holds opportunities for their companies.

Deliverables:

1:30 P.M. – 2:30 P.M.
The Global Rise of Digital Marketing (Advanced)

This session will examine the explosive global growth of digital marketing. You will see the impact on Europe in particular terms of usage/consumption, demographics, applications and media spend. Equally India, China and Southeast Asia are rapidly adopting new models, bypassing old technology and leap-frogging ahead in areas such as mobile and social media.

Deliverables:

3:15 P.M. – 4:15 P.M.
Make Sustainable Paper & Packaging Choices that Don’t Break the Bank (Advanced)

This session builds upon the insights shared in the core module “Follow the Paper Trail,” and applies this to the fulfillment process.

Deliverables:

Wednesday, June 17

9:45 A.M. – 10:45 A.M.
What the Regulatory Tea Leaves Should be Telling You About How to Grow Your Business in the Next 12-24 Months (Advanced)

There are more than a few new dynamics that C-level folks need to consider as they plan to grow out this recession. How will the financial meltdown impact self-regulation in the marketing and advertising industry? What impact will the new administration have? Do you know what plans you need to make now in online, mobile, email, lead-gen, co-reg, security and privacy to grow your business in the next two years? This panel of experts will tell you where they see opportunities and challenges in the coming months.

Deliverables:

1:30 P.M. – 2:30 P.M.
The New Marketing: Proven Guidelines for Using Opt-In Techniques to Deepen Customer Engagement and Increase Sales by 35% (Advanced)

In tough times, customers expect significantly more value more from marketers. Learn how to provide deeper levels of Relevance and Relationship by engaging customers to opt-in and self profile their preferences. Learn the latest techniques for engaging customers to self-profile unprecedented amounts of information regarding their offer, messaging, timing, and media preferences. This information will enable you to deliver more targeted and relevant communications due to the accuracy and depth of information in your opt-in databases. Detailed case studies from Microsoft, IBM, and AmieStreet.com will provide the real world techniques that have achieved 70% plus opt-in rates and 30% to 35% increases in sales from customers who have opted in to deeper levels of relationship. Participants will receive two valuable white papers: “14 Tips for Breakthrough Double Digit Results” and “7 Marketing Mistakes You Want to Avoid.”

Deliverables:

3:15 P.M. – 4:15 P.M.
37 Ways to Raise Response Rates in a Meltdown Economy

When times are tough, the direct marketing strategies you use in a great economy don't often work. Attend this session and discover what did work during the last three recessions. See real-life examples of recession-busting programs from market leaders in home entertainment, wireless, healthcare, insurance, software and high technology.

Deliverables:

Thursday, June 18

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