The New Art of Effective Boothmanship 2.0

May 13, 2009   |   1:00 PM ET

"If you want to know why John Smith buys what John Smith buys, you must see the world through John Smith's eyes" (author unknown). Savvy event marketers know to start with the marketplace and work backwards. This program helps provide the 'lens' through which attendees truly view you, your booth presentation, your sales approach and your product demonstration. This exciting and interactive session provides all of the latest research on 'best practices in winning Boothmanship' which have proven to maximize sales conversions at the show, or as a result of the show. This highly innovative program provides all of the latest research which reveals today's buyers' real reasons for attending... and helping exhibitors 'match' every aspect of their Boothmanship approach to each and every buyer's specific and current business objectives. According to the Center for Exhibition Industry Research (CEIR), "professional booth staff training can increase sales conversions as much as 68%!"

Attendees who participate in this program consistently attract a significantly greater percentage of qualified buyers into their exhibit and enjoy dramatically higher sales conversions.

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