The New Science of Event Marketing 2.0
April 15, 2009 | 1:00 PM ET
Based on all of the latest scientific and historical research data (CEIR, Deloitte Worldwide, Trade Show Exhibitors Association, etc.), there exists absolute 'winning event marketing formulas' for each of the thirteen major exhibiting objectives. These 'formulas' are the most proven sets of strategies, tactics and event marketing integration formulas that have positively correlated with maximum return of objective (ROO)... which drives all ultimate profitability from exhibition participation. For the first time, this 'break-through' session provides a verifiable scientific 'basis' for your 'total event marketing' plan (based on your specific exhibiting objectives) which absolutely proves to maximize your desired results... based on analysis of objective evidence.
Attendees of this energetic, fast paced and interactive session will learn how to quantitatively predict event marketing results in advance of participation with dramatically greater accuracy, while learning the 'optimal' strategies, tactics and event marketing integration which maximizes ultimate 'return on investment' (ROI).
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