DMDays09 Program

RELEVANT TRACK DESCRIPTIONS

Relationship Marketing in a Multichannel World
Acquisition, retention and loyalty - i.e. - relationship marketing, is paramount to the success and longevity of your company. This track features sessions on how to engage customers beyond the initial sale, how partnerships can boost your retention rate and the specific strategies companies are employing in their relationship reach through multichannel marketing efforts.
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Digital Marketing & New Media
Twitter. Kindle. Mobile. Widget. Funny words are pervading the landscape of marketing and will soon join, if not take over, current methods of generating leads and retaining customers. As consumers become more accustomed to this instant gratification, constantly connected lifestyle, it has become more important than ever before to stay ahead of the trends and capitalize on these new methods and means of marketing. Take advantage of these sessions to refine your marketing goals and execution.
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Creative Strategies & Execution
What is the secret behind creative that boosts ROI? Learn from the experts in this fast-paced track. Elements covered include copy, design, art direction and format for all marketing channels. Special sessions include how to win an ECHO award and how one company boosted its profits from winning. Agencies – take note!
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Leveraging the Power of Your Brand
This track will address the need to maintain brand integrity across multiple media and sales channels, teaching critical elements for presenting brands appropriately through email, web, text, and print. You will also learn about how the convergence of brand and direct builds loyalty faster, with less budget and real time accountability, in both acquisition and retention.
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Strategic Forecasts & Trends
This track is designed for senior-level marketers responsible for strategic visioning. Hear from industry veterans about the economic implications for the marketing industry over the near-term and how you can best plan accordingly. We will also feature sessions on privacy, the global rise of digital marketing as well as how to raise response rates in this economy.
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ASK-THE-EXPERTS ROUNDTABLES

June 16 & 17
12:00 P.M. - 12:45 P.M.

Ask-the-Experts Roundtables is a great way to join the discussion. Grab your lunch and pull up a chair at one of these moderated discussions located at the back of the exhibit hall floor.