Digital Marketing Days

Program

Are you keeping pace with marketing’s evolution?
Digital Marketing Days offers over 40 sessions in 5 tracks enabling you to get up to speed on the latest marketing strategies. You’ll hear innovative ideas tested – and proved -- successful by thought leaders and experts. Choose to follow a whole track or pick sessions à la carte:

Social Media: Strategies That Drive Engagement
While social media is taking center stage in many marketing strategies, making a profit is often in the wings. Rest assured, there are actual strategies with proven successes that drive revenue. In this track, through co-presented case studies, expert panels and step-by-step instruction, you will walk away with actionable social media and search strategies that you can apply to your overall marketing strategy immediately.

Best Practices Around Email, Mobile & Search
How can you use email and mobile strategies to convince and ultimately convert customers? In this track email and mobile gurus share tips on segmentation strategies as well as how to craft successful campaigns. Hear from leading edge companies about their email/mobile best practices and how they are building measureable relationships with customers.

In partnership with Sponsored by

B-to-B Marketing: Strategies & Results
Expenditures on B-to-B direct marketing is $72.5billion or 48.6% of total direct marketing expenditures. The B-to-B industry has remained robust despite the prevailing economic challenges. In this track, hear from BtoB’s best, including IBM and Xerox about their successful campaigns and the tactics, risks (and occasional losses) incurred along the way.

Sponsored by

Multichannel Integration: Making it Work
Integrating digital into your marketing mix is critical these days. But that’s just a piece of the pie. To derive the most ROI from your marketing campaigns, all marketing channels – social, email, search, print, mobile – must form a cohesive unit. In these sessions, integration leaders will share successful strategies through panels and roundtable discussions.

Global Marketing: Tactics for International Success
Hear from global marketing experts in this fast-paced track, co-produced with Direct Marketing International. Gain a strategic understanding of the state of global marketing as well as the tactical steps needed to assure ROI. Through roundtable and panel discussions voice your opinions and questions about generating leads internationally, managing your data and cross-border privacy laws.

Co-produced with and

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