Thank You For Attending EEC12! Hundreds of people gathered at EEC12 in Hollywood, FL and had a fantastic conference experience. There was plenty of socializing, partnering, teaming up, learning, and partying. We hope to see you all again next year! Just a couple of post-show tips and reminders:
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At this tried-and-true event, the name says it all. For the past four years, we’ve focused on the ever-changing and evolving world of email marketing, providing you with the best ways to capitalize on the high ROI this low-cost communication tool can provide both on its own, and integrated with social, search, mobile, video and other email enhancers.
Join us in Florida this February for three days of education, networking and fun!
Keynote Presentation
Beyond the Click: Understanding the Full Value of Email to your Business
Thursday, February 23rd | 8:30 A.M. – 9:45 A.M.
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Speaker: Jessica Harley VP of Customer Marketing, Gilt Groupe |
Many marketers have seen declining click rates from emails, and subsequently click-through email revenue in recent years. This is often interpreted as declining effectiveness of email as a channel. While it is true that we need to continue to evolve email to better tailor to our customers’ needs and preferences to keep up, the picture may not be as gloomy as it appears. Customers have changed how they interact with email as mobile shopping has increased and web browsing has evolved. Gilt Groupe has built one of today’s top eCommerce businesses largely fueled by email amidst these trends. This session will provide insights into how Gilt measures the full value of email, how that understanding has driven its focus and development, and tactics they have used to stay relevant and keep their members engaged. Learn analytical methods, personalization strategies, and cross channel communication tactics that can help drive increased engagement from your customers. |
Email Marketing Trends for 2012
Friday, February 24, 2012 | 8:30 A.M. to 9:30 A.M.
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Shar Van Boskirk VP and Principal Analyst Forrester Research Inc. |
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Ryan Phelan VP, Strategic Services BlueHornet |
Join us as these two email industry experts share valuable from-the-field insight about the role email should play in your 2012 multi-channel strategy. This keynote presentation will combine Forrester Research data with case studies from leading brands. From spelling out the most effective ways to incorporate social, mobile, and video email into your program to providing future-looking recommendations, this keynote will position your email marketing program for long term success.
The TextureMedia™ Story: How a Passionate Community Drives Social Engagement
Friday, February 24, 2012 | 12:40 P.M. - 2:00 P.M.
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Presented By: Crista Bailey CEO TextureMedia, Inc. |
What happens when you take a topic -- where people have passion -- and strike up a digital conversation? With the right focus, tools and content, you create a global community that becomes a force for engagement across all channels of communication. A marketer’s dream! TextureMedia, Inc., is the social media company that empowers, embraces and connects the world of curls, kinks and waves – building a community of millions where consumers and professionals dialogue about hair and beyond. Using email to help customers engage with the variety of TextureMedia brands is extremely significant, helping drive revenue for product sales, sponsorships, display and local advertising as well as serving as a significant hub to promote, push and exchange content. Learn how you can bot only replicate TextureMedia's business rules , but use them to improve your company's engagement with customers. |
Stefan Pollard Marketer of the Year Award for Excellence in Creativity & Contribution 2012
Presented Friday, February 24, 2012 | 8:20 A.M. to 8:30 A.M.
 | Stefan Pollard was a highly respected and beloved member of the email marketing industry before he passed away in 2010. He was a big supporter of the eec and The Email Evolution Conference. Established by the eec, The Stefan Pollard eec Marketer of the Year Award for Excellence in Creativity & Contribution recognizes an individual who exemplifies Stefan’s memorable inspiration to others. |
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