Stay Compliant and Protect Your Reputation

LashBack, the first and only global email compliance monitoring service, leads a panel of four of the top lawyers in the industry from four unique practices, perspectives, and positions. The topics presented will range from the basics through advanced concepts with a focus on CAN-SPAM compliance including a section on international email compliance. The very latest legal news, regulatory trends and court decisions impacting your email marketing will also be presented and discussed. Email compliance expert James O'Brien, Director of Marketing, LashBack, will moderate the panel of legal professionals representing an EU based ISP Association, a large firm, an outside counsel and in-house counsel. The quality and diversity of legal resources and services available to email marketers has grown as email compliance has become even more critical to the success of the email eco-system.

Attendees will gain an education in all aspects of email compliance, but also how to engage and manage relationships with legal professionals and firms focused on email compliance inside and outside of your business. This will include how to set up a successful email compliance process and how your legal needs can be identified and organized to interact successfully with marketing, operations, affiliate management and positions and departments in all of the most common business models in or leveraging the email industry in the US and as we all grow our businesses globally.

James O’Brien, Director of Marketing, Lashback

Ivo Ivanov, Corporate Legal Counsel, ECO, Association of the German Internet Industry

Frank Ioppolo, COO and General (In-House) Counsel to MarketLeverage

Kavon Adli, Attorney At Law; Founder, The Internet Law Group

Susan Lyon, Of counsel, Privacy & Security Practice, Perkins Coie, LLP

Why Before How:
Developing Successful Social Media Strategy and Synergistic Integration

The extremely high interest in social media is well-placed. Used correctly, social media can transform the relationship between brands and their customers. But, the social media gold rush has ushered in a largely tools-focused mentality, that dictates you "must get on Twitter immediately" (among other nonsense). 

Social media is a long putt, not a tap-in, and crafting a reasonable, sustainable, measurable strategic plan is critical to maintaining sanity and success. 

Perhaps more than any other component of communications, social media cannot stand alone. It is inherently impacted by all other marketing tactics. Thus, integrating your social media efforts closely with your email, search marketing, public relations, advertising, and other programs is essential.

Participate in this timely, invigorating, 1/2 day workshop where participants will learn precisely how to create social media strategic plans in 7 steps, how best to measure social media success, and how to create cross-marketing synergies between social media and other channels. 

Led by Jay Baer, one of the country's foremost social media writers and trainers (and author of the Convince & Convert blog on social media strategy), this workshop will feature real-life B2B and B2C case studies presented by social media and email experts from Blue Sky Factory, and from award-winning digital agency Mighty Interactive. 

This will be an interactive workshop, where you'll be working on your own social media programs in small groups. Bring a pencil, your brain, and a cool towel because this is going to be a HOT workshop. 

Jay Baer, Founder, Convince & Convert

DJ Waldow, Director of Community, Blue Sky Factory

Mike Corak, Director of Interactive Services, Mighty Interactive

What’s Working Now in Email Marketing:
Practical Tips for Taking Your Already Successful Program to New Heights

Looking for new ideas to take your successful email marketing program to the next level? You won’t be disappointed if you attend this full day workshop! See real-life examples of how a wide variety of organizations are making their email marketing efforts more effective and more profitable by:

You’ll gain practical tips you can take back, test and implement with your own email program.

Special Offers:
As an attendee, you are invited to submit a sample of your email marketing efforts for an in-session critique of what you’re doing right – and what you should test to improve your results.

All attendees will also be entered to win a copy of Jeanne’s book, The Email Marketing Kit: The Ultimate Email Marketers Bible, published by SitePoint (a $197 value).

Jeanne S. Jennings, Consultant, Email Marketing Strategy, JeanneJennings.com

Tamara Gielen, Email Marketing Consultant