Critical Email Prospecting Strategies for 2010

This fast-paced session will focus entirely on critical strategies, along with the newest trends and the latest developments in prospecting for successful email marketing. Learn the how-to’s for implementing new technologies, advanced copy ideas, and the quick tips that will drive ROI in 2010 and years to come. Attendees will walk away with insight and understanding on progressive tactics that are being utilized and tested within the industry. This cutting-edge and highly-concentrated learning session will reveal email marketing essentials on everything from developing a first-class database, list acquisition, continuation usage, message components and everything that you need to know in order to achieve revenue overdrive. Learn the latest about tracking technologies, database segmentation, and much more.

Whether you're a B2B or B2C marketer, this seminar is guaranteed to rattle your thinking, inspire you to break out of marketing "ruts" and arm you with workable techniques to squeeze more mileage out of every marketing dollar.  This is a must-attend session for mailers looking for long-term growth, stability and knowledge on how to find success with email marketing.

Jay Schwedelson, Corporate Vice President, Worldata

Social Relationship Marketing: New Building Blocks for 21st Century Brands

Modern brands need to move beyond telling stories to drive emotional engagement. Brands need to behave; to do things as opposed to just saying things. Come explore the way some leading brands are building measureable relationships with consumer audiences, leveraging direct digital mediums to nurture relationships and create personalized, “people-driven” experiences.

Andrew Marc Goldman, SVP, Director of Strategy Integration, RAPP North America

Dan Rubin, VP, Director Strategy & Analysis, Publicis Modem & Dialog

Juan Silvera, SVP of eMerchandising, Bank of America

Nicholas Einstein, Director of Strategic & Analytic Services, Datran Media

Brand Round Up On Email Marketing, Their Strategies, Their Experiences and Yours!

During this “brand round up” panel, Datran Media’s Chief Revenue Officer, Sean O’Neal will moderate a lively discussion with executives from top brand leaders in email marketing. Attend this panel to hear Brian Harniman, EVP of Marketing and Distribution for Kayak and Julie Rutherford, VP of Marketing and GM for Email at Beliefnet.com, discuss their perspectives and real world applications of email marketing as a retention and loyalty building vehicle, a monetization driver, a tool for winning back former subscribers and customers and much more. Leave this session with thought leading acumen that you can apply to your own email strategies.

Sean O’Neal, Chief Revenue Officer, Datran Media

Brian Harniman, EVP of Marketing and Distribution, Kayak

Julie Rutherford, VP of Marketing and GM for Email, Belief.net

Acquiring Tomorrow’s Email Customer

Email acquisition should be a fundamental part of any email marketing program.  Yet, many marketers find email acquisition to be difficult, costly, and stressful.  In this session you will learn how Pepsi acquires their new email customers; what tactics work well and others that have fallen flat. You will also learn how welcoming your customer leads to a lengthy, engaged online relationship.  Join Lawrence DiCapua as he leads you through the exciting world of Pepsi email acquisition from start to finish.

Lawrence DiCapua, Director, Interactive Marketing/CRM, Pepsi North America Beverages

Dino Michetti, VP of Client Services, Epsilon Interactive Services

Improving Your Email Programs: Behavioral Segmentation

Hewlett Packard will share real world examples of how they are using both email and web behavior of its subscribers to test and improve the effectiveness of its global email programs.
Find out what has been successful and where some of the pitfalls have been. Case studies will draw from the US, EMEA and Asia-Pacific.

Rita Smith, North American Email Manager, Hewlett Packard

Measurement At Every Stage of an Email Campaign

Email is beloved by marketers because it is infinitely measureable. Yet, data is not helpful if we can’t turn it into meaningful analysis that ties to business goals.  Most of us don’t have deep data integration, or the budget to get it.  But all of us are held responsible for optimization. 

Join this session to compare your own measurement strategy with those of smart email marketers from leading brands – and see how they measure, pinch, pull and adjust throughout the key customer touch points.  Know what questions to ask – and the answers to insist on – at every stage of your email campaign lifecycle.

Sal Tripi, Marketing Director, Publisher’s Clearinghouse

Stephanie Miller, VP, Market Development, Return Path

Ryan Sagan, Marketing Automation Manager, InterContinental Hotels Group

Customers

Case Studies

Conversations

Advance Your Email List Management – Techniques that Work

Most email marketers will attest to this truth: the gold is in your list. In fact, experienced direct marketers know that precise audience targeting and engagement is the critical foundation to any successful campaign. In this session, email marketers will learn proven techniques for increasing the quality of data on their email lists. Learn how to entice opt-in, overlooked list expansion opportunities, data collection best practices, email address validation, list hygiene, email address correction, and bounce management/deliverability musts for maintaining email list integrity.

Karen Talavera, President, Synchronicity Marketing

Austin Bliss, President and Co-Founder, FreshAddress, Inc.

Mixed Salad: Innovation, Integration, Optimization!

Want to learn how to leverage your email list and start building a community on Twitter and Facebook?  Thinking about utilizing SMS and in-store promotions to acquire more email addresses?  In this session we will review the multi-channel/integrated strategy that Souplantation & Sweet Tomatoes executed in coordination with Red Door Interactive to grow and optimize their e-club “Club Veg.” 

Topics will include:

•  Deliverability Optimization
•  List Management & Re-permission Practices
•  Integrating Social Media Into Your Email Marketing Strategy
•  Creative and Design Best Practices
•  Interactive Promotional Campaigns
•  SMS and In-Store Email Acquisition Tactics

Pilar Bower, Optimization and Email Strategist, Red Door Interactive

Jill Trecker, Manager of Guest Loyalty, Souplantation & Sweet Tomatoes

Video-In-Email - The Next Generation in Email Marketing

If marketers could marry the engagement factor of streaming video with the targeting of email and guarantee deliverability, the ROI and brand results would be unprecedented. Learn how video-in-email is making the next generation of e-newsletters possible, complete with custom ad-supported video content that's guaranteed to reach the right people at the right time.

Mike Rogers, Senior VP Sales, Goodmail

Ben Lerer, CEO, Thrillist

Customers

Conversations

Am I Hot or Not?

Are your email marketing campaigns getting the results that you expect? Are you satisfied with your opens, click-thrus, and conversions? Is your boss demanding that you send more email to increase sales? Do you feel like your campaign is missing the mark? 

Join us as our panelists review a variety of emails - some that are hot, some that are not.

This will be an interactive session. Please submit a recent email campaign (with images off and on) that you have sent or has been sent to you. Engage live as our panelists dissect the good, the bad and the ugly. The team will break down the entire anatomy of the email from the subject line to the footer.
Marketers will be able to gather varying points of view on email marketing strategy and best practices from the diverse group of panelists.
Don't agree with what the panelists think? Raise your hand! Shout out what you think! (Don't worry, we won't agree on everything either.) This session is intended to be interactive. A discussion of email marketing among email marketers.

DJ Waldow, Director of Community, Blue Sky Factory

Loren McDonald, Vice President, Industry Relations, Silverpop

Stefan Pollard, Senior Strategic Consultant, Responsys

Tamara Gielen, Email Marketing Consultant

The New Triangle Offense of 1to1 Marketing

To succeed in selling to today’s hyper-social, and connected customer, you must maximize the value of every touch-point. 

In this session, we’ll show how leading B-to-C companies are leveraging the combined strengths of Email, Mobile, and Social Media to acquire, engage, and retain customers. With case study examples from retail, restaurant, and CPG, we will show how smart marketers are using this "Triangle Offense" to drive sales and build powerful and passionate customer communities.

Joel Book, Director of eMarketing Education, Exact Target

Kip Edwardson, Manager of Interactive Marketing, The Scotts Miracle-Gro Company

Renée Middleton, Vice President for Marketing, Taco John’s International