How Advanced Segmentation Can Improve Targeting & Metrics
All email marketers know data is the foundation of successful online marketing programs. Come hear from Discover Financial Services how the use of advanced modeling techniques and creation of relevant segments has consistently improved campaign metrics quarter over quarter amid a recession. Learn how using dynamic content and appropriate messaging can improve your customers experience.
Jared Chase, Client Services Lead, e-Dialog
Jeff Teitelbaum, Discover, E-Business, Discover
New Strategies For Growing Your Email List
Email marketers consistently cite email address churn and their need to acquire new subscribes as top challenges. This session will examine list growth strategies and how some leading brand are leveraging consumers' ever-growing adoption of mobile and social channels to grow their lists. You’ll also learn how you can incorporate scoring, improve your website, compute your subscriber lifetime value and develop an acquisition plan to increase profits from expanding your email audience.
Jordan Cohen, VP of Business Development, Pontiflex
Matt Annerino, Director of Database Marketing, Live Nation
Jared Blank, VP of Ecommerce, Tommy Hilfiger
Arthur Hughes, Senior Strategist, Silverpop.com
David Daniels, CEO, The Relevance Group
Combining Text and Traditional Marketing Channels to Boost Subscribers and Sales
With the number of cell phones exceeding the US population (according to a 2011 CTIA study), it's critical marketers add mobile to their marketing plans. Whether it be feature or smart phones, text is one tactic the remains universal across all devices. During this presentation, learn how email marketers are combining Text 2 Subscribe with more traditional marketing tactics to build subscriber lists and boost revenue.
Megan Glover, Director of Marketing, Delivra
Anthony Scott, Public Relations, Eiteljorg Museum
eec Roundtable Leaders: Annual Update
The eec Roundtables are committees of members working hard, year-round, to provide insights, resources, tools and great ideas for the email and digital marketing community. This eec Roundtable panel will share highlights from their latest projects. Come network with other eec members who have ideas about how to move the industry forward and provide feedback on the initiatives planned for the year. This is your opportunity to participate and add to your knowledge.
Deliverability: Dennis Dayman, Eloqua; Matt Rausenberger, Return Path
Speaker’s Bureau: Dori Thompson, Consultant
SAME Metrics Project: Luke Glasner, Glasner Consulting; John Caldwell, Red Pill Email
Cross Channel: Dwight Sholes, Sholes Consulting
Member Initiatives: Stephanie Miller, Aprimo; Joel Book, Exact Target; Ali Swerdlow, eec