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Program
Email: The Bridge to Multiple Channels
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Customers
This track features sessions that arm you with key strategies for acquiring and retaining customers. Learn about critical email strategies for successful email marketing, how to improve the quality of data on your email lists and how to deliver on deliverability.
Case Studies
Hear from leading edge companies about their email/digital best practices and tips on gaining more ROI. Find out how leading brands are building measureable relationships with consumer audiences and how to improve your behavioral segmentation. Companies represented include HP, AARP, Intercontinental Hotel Groups and Alaska Airlines.
Conversations
Join the discussion and learn why video, social media and search are the next generation in email marketing. Learn about the best and worst email practices and techniques.
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