Program

EEC12 Track Descriptions

Analytics and Metrics
Measure. Convert. Interpret. Maximize Results. Everything you need to know to optimize your digital campaigns and supercharge your branding.

B-to-B Email Marketing Strategies
Understand the unique dynamics of B2B marketing while learning how to activate B2B email best practices, lead generation, prospecting, list strategies, relationship building and much more.

B-to-C Email Marketing Strategies
Look deeper at email’s role in acquisition and retention, brand loyalty and customer engagement in B2C marketing. Learn the latest best practices to ensure deliverability and response as well as for design and creation of relevant emails.

Cross-Channel Marketing
Email is critical to connecting old and new media. It is the common denominator, the glue. Learn how to integrate all of your channels – email, print, mobile, social – to increase your profits, extend your brand and enliven your customers’ experience.

Program Details
Wednesday, February 22, 2012
Thursday, February 23, 2012
Friday, February, 24, 2012

                    

 

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