The NEW New Rules of Email: Leading Approaches that Fortify Results!

How do you stay current in as dynamic and accelerating a channel as email? Energize your email programs in this one-day intensive that highlights cutting-edge approaches for:

• Growing and Maintaining Responsive Email Lists
• creating Exceptional Messages that rise above inbox clutter
• Navigating the murky waters of Deliverability
• Next Generation Email Metrics & Analysis

Spend the day with this expert industry-leading duo boasting over 25 years of combined email experience for a fast-paced refresher to solidify your proficiency in core email practice areas AND learn what's new. You'll understand which approaches to subscriber acquisition, list management, email design and delivery protocols are obsolete and what you should be doing now instead.

Illustrated with real-life cases and examples, this intensive includes ample time for questions so bring 'em! (or post them on Vivastream ahead of time).

Speakers:

Karen Talavera, President, Synchronicity Marketing

Austin Bliss, President and Co-Founder, FreshAddress

The Email Marketer’s Toolkit for Success

Email marketing is an ever-evolving communication channel that relies heavily on best practices, expert insights and testing. Come spend the day with three leading industry experts to have all your questions answered. When this workshop concludes, you will walk away with applicable tactics you can apply to your programs tomorrow and in the future.

You will learn:

• New trends and considerations for email marketers today
• How others are achieving success with their programs
• When to test and how to accomplish it effectively
• What metrics and measurements mean to your program
• How to strategically drive your email programs forward

This will be a collaborative session, so come prepared with examples of your email (or better yet - send them to us in advance) and plenty of questions. It's your chance to get all of your questions answered. It's the "must attend" email workshop of the year!

Speakers:

Damian Borichevsky, VP, Professional Services, Pulse Point

Ben Rothfeld, Director of Marketing Strategy, StrongMail

Integrated Lifecycle Marketing Workshop

Learn how to build best-in-class integrated marketing campaigns that span the entire customer lifecycle - from acquisition to loyalty/retention to social influence. Real-life case studies will highlight the strategies, tactics and best practices that marketers can use to create optimal consumer experiences across every touchpoint and drive quantifiable ROI. After the seminar portion of the intensive, participants will break into collaborative groups tasked with creating (and presenting!) the ultimate integrated lifecycle marketing campaign. Course instructors will select the best campaign and the winning team will receive a special reward and recognition onsite

Speakers:

Jordan Cohen, VP, Business Development, Pontiflex

Manny Ju, Director, Product Management, BlueHornet

Chris Marriott, VP, Agency Services, StrongMail