Email has taken over the marketing arena by storm. What was once considered a supplement to direct mail has evolved into a powerful marketing channel, with its own set of metrics and performance measures - capable of surpassing traditional marketing efforts by leaps and bounds.

 

But how do you leverage all of emails' potential and develop and execute campaigns that are top-notch - and that follow all the rules? Learn that and more at the Email Evolution Conference, February 12 - 13, 2008 in San Diego, CA.

 

The eec and DMA have joined forces to present a program unlike any other on the marketplace today. Here you'll learn what's considered the "best practices" of email, as well as "leading-edge" strategies and techniques to optimize your marketing efforts. You'll hear experienced email marketers and industry leaders openly and honestly share their successes, challenges and outlook for the future.

 

This is a program you can't afford to miss! Register now.

 

Benefits of Attending

Get information that is crucial to your optimizing the way email functions inside your organization. Sessions will be divided into tracks to focus on the how-to’s of each job function:

  • Tactical and Best Practices
          For the Email Deployment Manager/Coordinator
  • Management and Strategy
          For the Interactive/Direct Marketing Manager/Director
  • Integration, Analytics and the Future
          For the Executive Marketing/Advertising Lead/CMO

Access actionable ideas and strategies based on the evolving methodology behind the email marketing industry

 

Discover best practices, tips and techniques relevant to your job function

At the completion of 4 educational sessions within a track, you'll earn a Certificate of Completion.