Schedule-At-A-Glance

Please note that the Email Bootcamp is now sold-out.

MONDAY, February 11, 2008
Workshops: 12pm-4pm Email Bootcamp for Direct Marketers Email Compliance Integrating Email in Agencies
TUESDAY, February 12, 2008
8:30-8:40 Opening Remarks and Welcome: Dr. Ramesh Lakshmi-Ratan, Executive Vice President & Chief Operating Officer, Direct Marketing Association and Jeanniey Mullen, Executive Director and Senior Partner, Global Email Marketing and Digital Dialogue Services, OgilvyOne Worldwide and Founder, eec
8:40-9:30 Keynote: Email….the Consumer's Perception IS your Reality
  David Daniels, VP and Research Director, JupiterResearch;
Chip House, VP Marketing Services, ExactTarget;
Craig Spiezle, Chairman at Authentication & Online Trust Alliance and Director Online Safety & Security at Microsoft Corp.;
Jeanniey Mullen, Executive Director and Senior Partner, Global Email Marketing and Digital Dialogue Services, OgilvyOne Worldwide and Founder, eec
  Track: Getting a good email program up and out the door (Tactical and Best Practices for the Email Deployment Manager/Coordinator) Track: Maximizing results and response through strategy and innovation (Management and Strategy for the Interactive/Direct Marketing Manager/Director) Track: The future efforts that work today and lead us to tomorrow (Integration, Analytics and the Future for the Executive Marketing/Advertising Lead/CMO)
10:00-10:50 The Secrets of Attraction: Convincing Customers to Opt-in Creating a Successful Internal Service Bureau The Integrated Campaign: What Role Does Email Play in a Large Campaign?
11:00-11:50 First Impressions: The Nuts and Bolts of a Data Integration Strategy, and the Must-Haves of Your Customer Preference Center Fighting Off Old Age: Keeping Your List Young and Active Newsflash: The World Is Not Flat and Neither Is Your Email Program- So What Is Your Global Strategy?
11:50-1:30 Luncheon Keynote: US Legislation and Beyond
  Jerry Cerasale, SVP, Government Affairs, DMA;
Eileen Harrington, FTC
1:30-2:20 Getting the Most Out of Your ESP Relationship The Necessary Plan B: Hitting Targets Through Email Opt-in Growth Strategies Uncovering the True Value of a Customer's Email Address
2:30-3:20 Contact Strategies 101: How to Build Effective Contact Strategies for Small, Mid-Sized and Large Companies
 How to Build a “Smarter” Email Program Including Landing pages and Website Analytics Even in Email Your Reputation Precedes You: Promote and Protect Your Brand Through Email
3:30-4:20 Make Your Emails Smile: Design Strategies for Emails in the Inbox and on the BlackBerry Email in the Driver’s Seat: Driving Store Traffic, Loyalty Programs and Compliance Programs Even CEOs Read Email - Addressing The C-Level B2B Target
WEDNESDAY, February 13, 2008
8:30-9:30 Keynote: Bloggers Unite: Passion, Power or People?
  Dylan Boyd, VP of Sales & Strategy, eROI;
Tamara Gielan, Director of Email and Digital Dialogue Strategies, OgilvyOne;
Chad White, Director of Retail Insights and Editor-at-Large, eec
10:00-10:50 The Big Bang Theory: Sending, Reporting, and Analyzing Results Newsletters: Workhorse or Powerhouse? Case Studies Driving to Success Introducing SAM: Search and Email - Who Cares and How Does it Work? More Importantly, Why Does It Work?
11:00-11:50 Deliverability 101 -- What You Need to Know Now The McDonald's Syndrome: Service and Triggered Messaging Email and Branding -- Making the Connection
11:50-1:30 Luncheon Keynote: Pete Sheinbaum, CEO, Daily Candy
  Award: eec People's Choice: Best in Show
1:30-2:20 How to Boost the Response to Your Email Program with Creative and Content Testing Phishing and All About Trust Reality-E - What Happens Behind the Scenes for the Women's Bean Project
2:30-3:20 Innovations in Email Optimization Heatmapping, Animated Gifs, Video, Dynamic Content Mobile Marketing – Engage Consumers, Drive Response, Deepen Revenue Email Marketing: Future World