Agenda

December 5, 2007

2:30 P.M - 5:30 P.M.
FREE BONUS SESSION ON DMA GUIDELINES AND COMPLIANCE

Commitment to Consumer Choice
DMA Trusted Marketer Program
Updated Ethical Guidelines

December 6, 2007

Additional industry or company participants will be added.

8:15 A.M. - 8:30 A.M.
REGISTRATION

Continental breakfast will be served.

8:30 A.M. - 8:35 A.M.
WELCOME

Jerry Cerasale, Senior Vice President, Government Affairs, DMA

8:35 A.M. - 9:00 P.M.
INTRODUCTORY REMARKS

Rep. Bob Goodlatte (R-VA)

9:00 A.M. - 10:00 A.M.
SESSION 1�PRIVACY, DATA SECURITY, SSN ISSUES

Consumer activists continue to advocate for sweeping privacy laws that would drastically alter the way in which American businesses operate. Legal experts will provide insight on the latest proposals on privacy, data security, data breach and use of social security numbers, how they could potentially impact the direct marketing community and what to expect from Congress and federal agencies in the coming year.

Jennifer Barrett, Global Privacy Leader, Acxiom Corporation
Milo Cividanes, Partner, Venable LLP
Tony Hadley, Vice President Government Affairs, Experian
Mark Wetjen, Counsel and Policy Advisor, Senate Majority Leader Harry Reid
Joel Winston, Associate Director, Division of Privacy and Identity Protection, Federal Trade Commission

10:00 A.M. - 10:45 A.M.
SESSION 2�GLOBAL ISSUES: CROSS-BORDER DATA FLOWS/APEC/SAFE HARBOR

To remain competitive as the global marketplace continues to evolve, business must adapt. Learn from leaders in their fields about policies being explored by the international community that will impact marketers and how they communicate with customers for years to come.

Alisa Bergman, Partner, Venable LLP
Damon Greer, Safe Harbor Program Director, U.S. Department of Commerce
Robin Layton, Director, Office of Technology and Electronic Commerce, International Trade Administration, U.S. Department of Commerce
Markus Heyder, Counsel, International Consumer Protection, Federal Trade Commission

10:45 A.M. - 11:00 A.M.
BREAK

11:00 A.M - 11:45 A.M.
SESSION 3�E-MAIL/WIRELESS MARKETING/TEXT MESSAGING

New channels of communication present new opportunities and challenges to businesses. Learn from business leaders how other companies are using email, wireless and text messages to reach potential customers and what new legal and legislative intricacies that will need to be addressed.

Mickey Alam Khan, Editor and Chief, Mobile Marketer
Jordan Cohen, Senior Director, Corporate Communications and Government Relations, Epsilon
Chris McNeilly, Vice President Technology, SmartBrief
Stephanie Miller, Vice President Strategic Services, Return Path
Leland Kroll, President, Kroll Direct Marketing

12:00 P.M. - 1:30 P.M.
LUNCH

Hear Lydia Parnes, Director Bureau of Consumer Protection, FTC speak about what the FTC may have in store for us in 2008.
Lunch will be served.

1:30 P.M. - 2:15 P.M.
SESSION 4� DIRECT MAIL/DO NOT MAIL

Various activist organizations and privacy advocates are attempting to eliminate the way America conducts its business by encouraging consumers not to participate in the free market economy. Proposals that limit interaction with consumers and restrictions on advertising opportunities to the general public are receiving substantial attention from the news media and support from national opinion leaders without recognizing or understanding the potential consequences to the nation�s economy. Hear how the marketing community can help preserve its self-regulatory approach to this important issue and learn about the very latest threats to marketers from around the country.

Ron Barnes, Vice President, State Affairs, Direct Marketing Association
Ben Cooper, Executive Director, Mail Moves America
Peter Johnson, Vice President Research & Market Intelligence, Direct Marketing Association
Tim Searcy, Chief Executive Officer, American Teleservices Association
Ian Volner, Partner, Venable

2:15 P.M. - 3:00 P.M.
SESSION 5�SOCIAL NETWORKING/EMAIL MARKETING TO TARGETED COMMUNITIES

The newest component of on-line marketing, social networking, will change the way businesses market on-line, but working within this arena is not without its own unique challenges. Discover the current legislative and legal issues and what is expected in the coming months from professionals in this field. Members of the Internet Alliance will share what they believe is on the horizon for social networking sites and marketing to targeted communities.

Bill Ashworth, Director State Government Affairs, Yahoo!
Emily Hackett, Executive Director, Internet Alliance
Brent Thompson, Vice President, Government Affairs, IAC
Marc Lesnick, Conference Organizer, Online Dating Conference
Peter McGreevy, Attorney at Law, Law Offices of Peter R. McGreevy

3:00 P.M - 4:00 P.M.
SESSION 6�BEHAVIORAL MARKETING

Behavioral marketing is being closely examined and scrutinized by a number of federal agencies and the media. Learn more about newest marketing channel and the potential opportunities it may present and the legal and legislative challenges its faces.

Jerry Cerasale, Senior Vice President, Direct Marketing Association
Stuart Ingis, Partner, Venable LLP
George V. Pappachen, Director of Privacy and Public Policy, SafeCount
Michael S. Zaneis, Vice President Public Policy, Interactive Advertising Bureau

Agenda is subject to change. Please check back for additional speakers.