Direct marketing has long been a community of individual companies, but today’s legislative, regulatory, and activist environment is far too hostile to succeed alone. Only together as a community of responsible businesses can we help local and national opinion leaders understand and appreciate that direct marketers are the economic engine that is helping drive growth and expand our nation’s economy.

Please join Rep. Bob Goodlatte (R-VA), Lydia Parnes, Director Bureau of Consumer Protection, FTC and other national leaders from the private and public sectors involved in developing laws and policies that impact the marketing channels of every business. Hear from experts such as, Joel Winston, Associate Director, Division of Privacy and Identity Protection, Federal Trade Commission; Mark Wetjen, Counsel and Policy Advisor, Senate Majority Leader Harry Reid; Damon Greer, Safe Harbor Program Director, US Department of Commerce; Robin Layton, Director, Office of Technology and Electronic Commerce, International Trade Administration, US Department of Commerce; Markus Heyder, Counsel, International Consumer Protection, Federal Trade Commission.

This must attend event will cover all the major developments of 2007 in marketing related to law and policy. A look at what is affecting us now and a look at what’s next in 2008. Learn about the latest law and policy developments, including:

• Privacy
• Data Security
• Internet
• Social Networking
• Behavioral Marketing
• Safe Harbor Data Protection
• Wireless Marketing
• Email Marketing
• Direct Mail

Participants are strongly encouraged to engage in open dialogues on issues most important to their businesses that help set priorities for the DMA’s political agenda for the second session of the 110th Congress.

Who Should Attend:

• Company representatives responsible to state and federal government
• Executives or individuals responsible for marketing, advertising, business models, or plans
• In-house general counsels
• Attorneys
• In-house compliance departments
• Chief privacy officers

What’s Next – get ahead of trends for 2008 to protect your company as well as ensure business models are developed to succeed.

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