Welcome to DMAChoice.org, the Direct Marketing Association’s (DMA) Consumer Information site.

Consumer confidence, along with responsible and respectful marketing practices, constitute the cornerstone of multichannel direct marketing, which is a powerful means of marketing that today generates more than $2 trillion in sales and charitable donations in the United States alone.

Recognizing the vital link between consumer confidence and a healthy future for direct marketing, DMA is committed to the advancement of consumer choice. Toward that end, DMA is proactive in educating consumers and in helping to honor their marketing communications preferences.

In fact, this DMAChoice website is designed specifically for consumers, providing information and tips on a wide range of topics, including marketing preference services, privacy, safe shopping, and more.

DMA is the leading global trade association of businesses and nonprofit organizations that use and support multichannel direct marketing tools and techniques. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations. To learn more, please click here.

• DMAChoice – DMA’s Suite of Preference Services
  Learn more on how to manage your communication preferences or remove your name from promotional lists.



• DMA “MailMatters” Toolkit
  This toolkit contains fun facts about the history and benefits of direct mail, as well as addresses the myths and misconceptions about direct mail’s impact on the environment, and the many initiatives currently underway by the direct marketing community to continuously improve the environmental footprint of direct mail.
  
  • NOTE FROM JOHN A. GRECO, JR, DMA PRESIDENT AND CEO
  • FUN FACTS ABOUT DIRECT MAIL
  • THE BARGAINS AND CONVENIENCES OF DIRECT MAIL
  • KEEP THE MAIL MOVING
  • MAIL GOES GREEN
  • DIRECT MAIL AND THE ENVIRONMENT
  
  
  
• Consumer Information
  This section is provided to help you understand your rights as a consumer and what you can do to find assistance. It includes explanations of regulations and provides contact information about other groups and government agencies that offer consumer guidance and assistance. You will also find information on DMA’s Preference Services, which allow you to remove your name from mail, email, and telephone marketing lists.



• OnGuard Online
  Access “OnGuard Online: Your Safety Net,” a user-friendly, seven-step guide to help you have a safe and secure online experience. This guide was produced in cooperation with the Federal Trade Commission.



• Shopping Direct: What You Can Expect When Buying From A DMA Member
  DMA wants consumers to feel confident when dealing with a DMA member, whether making a purchase or making a charitable donation. This section explains the ethical standards that DMA members must follow, as well as the role DMA plays in protecting these standards.



• Parents: Parenting in the Digital Age
  DMA believes that as a parent, you are concerned about the right and wrong things to do for your children in today’s digital environment. DMA has collected some useful information and suggestions to help parents navigate this "new world."



• Parents: Get CyberSavvy!
  Get CyberSavvy! is an educational program, created by DMA as a public service to help parents, children, educators and librarians understand and enjoy cyberspace.