DMA Advertising Week

You are invited to celebrate Advertising Week 2008 with DMA!

September 22, 2008
PricewaterhouseCoopers Auditorium
300 Madison Avenue, New York City
(between 41st & 42nd St.)

Advertising Week is North America’s largest and most prestigious annual gathering of industry decision-makers. Now in its fifth year, it is a hybrid of cutting-edge thought leadership programming, unique special events, and compelling conferences. Advertising Week integrates multiple constituencies cutting across traditional and digital, creative and media, CEOs and CMOs.

DMA is pleased to invite you to be our guest on Monday, September 22 for an event like none other — one that has been designed to show the world why the direct marketing process is an integral part of the marketing mix!

Space is limited. Please register early to confirm your space.

2:00 pm -2:10 pm	Welcome and Introduction Speaker: John A. Greco, Jr., President & CEO, Direct Marketing Association
2:15 pm - 4:15 pm	What Business Needs Now What You Need to Know About Direct + Digital = Exponential Growth Anywhere in the World Presentations by Pacesetting Direct + Digital Marketers: Moderator: Stan Rapp, Chairman, Engauge Panelists: Michael McCathren, Director Interactive, Chick-fil-A Maggie Tucker, Performance Marketing, InterContinental Hotels Group Kitt Williams, Chief Marketing Officer, Lealta, Savvy & Smart, New Face of Loyalty Discussions Among Provocative Net-Citizens: Moderator: Barbara Lippert, Critic, Adweek Media Panelists: Greg Verdino, Chief Strategy Officer, Crayon Consulting Group Ron Hogan, Creator and Writer, Beatrice.com and Writer, Mediabistro’s Galleycat blog Jeanniey Mullen, Executive Chairwoman, Email Experience Council (eec), and Global Executive Vice President and Chief Marketing Officer, Zinio Chas Salmore, Chief Executive Officer, Marketingworks, Inc. Including Virtual Book Signing Additional Bonus: Attendees will take away a pre-publication CD with Stan Rapp’s foreword and the first three chapters of the new thought-leader anthology “What Business Needs Now*.”
4:15 p.m. — 5:00 p.m.	DMA Networking Reception/International ECHO Awards Showcase Directly following the panel briefing, guests will gather for a networking reception and a showcase of ECHO award winners, plus a special sneak preview of 2008 winners. Join us to get a first hand look at the unique relationship between the advertising and direct marketing worlds and find out why DMA’s International ECHO Awards are direct marketing's most coveted honor! Cocktails and hors d’oeuvres will be served.

Space is limited so register early to confirm your space. This is a free event. Register Now!