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Create Your Web Analytics
2009 Action Plan
Wednesday, December 3, 2008 | 1:00 P.M – 2:00 P.M. ET | Online

Sponsored by:

 

Join Eric T. Peterson, author, consultant, and recognized industry thought-leader as he outlines a sure-fire strategy to dramatically improve your use of digital measurement tools and the return you're getting from an investment in web analytics one month at a time.

Mr. Peterson will focus on the people, process, and technology required to allow your business to aggressively compete online in this uncertain economy, outlining a plan that any business can reasonably execute.

Attend this webinar to learn:

  • Best practices for setting-up a web analytics practice, including which data to collect and which to forget
  • Key processes to ensure analysis is acted upon and how to evaluate if your analytics resources are sufficient for your needs
  • How to use visitor segmentation to answer your business questions
  • What additional data sources can supplement your analytics data for deeper customer analysis

Featured Speaker:

Eric Peterson, CEO & Principal Consultant, Web Analytics Demystified, Inc.

Eric T. Peterson, CEO and Principal Consultant at Web Analytics Demystified, has worked in web analytics since the late 1990's in a variety of roles including practitioner, consultant, and analyst for several market-leading companies. He is the author of three best-selling books on the subject, Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators, as well as one of the most popular web analytics bloggers at www.webanalyticsdemystified.com. Mr. Peterson has committed much of his life to the betterment of the web analytics community, so much so that Jim Sterne, President and co-founder of the Web Analytics Association says "Eric's leadership in the industry in unparalleled, his devotion to the community is legendary and his years of experience translate immediately into strategic and tactical competitive advantage for everybody who works with him."

Moderator:

Ken Ebeling, SVP, Member & Segment Services, Direct Marketing Association

Registration Fee: Free

Ways to Register

Online: Register Now

 

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