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Building a World-Class Analytics Functionality: An Executive Networking and Training Forum
January 13, 2009 | 9:00 AM – 3:00 PM | New York, NY

If you are a decision maker or influencer responsible for creating best in breed analytic capabilities within your organization, then this session has been specially designed for you. Find out the level of analytic maturity that your company is currently at and identify where you want to be. Test your knowledge of available analytic techniques, methodologies and applications from a business perspective. Understand the true and tested approaches, as well as new and innovative directions for future growth. Discover ways to measure success and the ROI of various analytic initiatives.

In interaction with peers, learn about tools and resources, as well as various ways in which they can be acquired – either internally or via outsourcing including offshore tactics. Over lunch, find out what’s working and what isn’t in an informal and open networking environment.

Analytic Techniques that will be covered include reporting, OLAP, profiling, clustering, segmentation, predictive modeling, forecasting, optimization and others. Analytic areas include Right Audience Analytics, Right Timing Analytics, Right Messaging Analytics, Text Mining, Online and Offline Integration Analytics, Marketing Mix Analytics and others.

Benefits of Attending

  1. Discover the maturity level of your analytic department
  2. Learn how to cost-effectively build state-of-the-art analytics functionality or reach the next level of analytic maturity
  3. Understand analytic techniques and applications at a high level
  4. Find out if you are following best practices in the measurement of your analytic endeavors
  5. Network with client-side peers and hear about their successes and challenges

Attendees will learn:

  1. The pros and cons of in-house vs. outsourced analytics
  2. Is off-shoring the way to go?
  3. How to compute the expected ROI from investing in different types of analytics
  4. What are the biggest pit falls -- and are you in one of them?
  5. Learn the biggest unexplored opportunity areas for analytics

Who Should Attend?

Decision makers and influencers for deploying analytics capabilities and functionality.

Those that have analytics capabilities (either in-house or outsourced) that would like to go to the next level, as well as those that seek to build world class capabilities for the first time.

Speaker:

Devyani Sadh, Ph.D, CEO and Founder, Data Square

Devyani Sadh, Ph.D., is CEO and Founder of Data Square, a premier consulting company that helps both B2B and B2C clients realize incremental ROI by providing innovative solutions based on a unique fusion of world-class analytics, database/decision support, training, research and strategy. Former chair of the DMA’s Analytics Council, Dr. Sadh frequently serves as a judge for analytic competitions and an industry expert/advisor for various industry conferences and councils. She currently teaches DMA's prestigious Database Marketing Seminar. Dr. Sadh has also served as Adjunct Faculty at several universities including the University of Connecticut and New York University. In conjunction with the Data Square team, Dr. Sadh has a track record of developing highly successful solutions for both mid-market and global 100 clients including Alliance Capital, AT&T, Capital One, Cisco, CFG, Elizabeth Arden, GE, IBM, JP Morgan Chase, Kraft General Foods, Oppenheimer Funds, Sony, Travelocity, and the USTA.

Registration Rates

Council Member: $79
DMA Member: $199*
Non-Member: $399

* DMA members will receive a FREE one year Analytics Council membership. Offer valid only for the first year of council membership and must be renewed annually.

See information on how to join DMA.

Ways to Register

Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: Printable Form
DMA Customer Service
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Payment Policy and Confirmation

In order to confirm your place in this event, we require payment in full. From time to time, we change a date or location of an event. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Cancellation and Transfer/Change Policy

If you must cancel a registration, please submit your request in writing by January 6, 2009 to DMA Customer Service via fax at 212.302.7643, e-mail to customerservice@the-dma.org, or mail to: DMA Customer Service at the address above. Registrations canceled on or before January 6, 2009 will be refunded minus a $50 processing fee. Cancellations received after January 6, 2009 forfeit their registration fee in its entirety. However, you may transfer your registration to someone else without penalty. No refunds will be issued for any missed sessions or events, including sessions missed due to travel delays or cancellations.

Cancellation Refund Schedule

January 6, 2009 or before Refund minus $50 fee
January 7, 2009 or after No refund

 

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