Given the dismal economy, achieving the most impact out of limited resources is now the top priority of every marketer. This presentation by a long-time guerrilla thinker, Drew Neisser, offers a step-by-step approach to creating a highly cost-effective marketing campaign. Drew will also provide examples of guerrilla thinking in both the B2B or B2C worlds. Attendees will learn and explore how to:
Speaker:Drew Neisser, CEO & Founder, Renegade Drew has spoken at many industry events including The CMO Club Summit, DMA’s B2B Marketing Conference, BRANDWEEK’s Next Big Idea Conference, IAAA “Out of the Box” conference in Amman, Jordan, WOMMA’s Boot Camp and the NYAMA Guerrilla Marketing roundtable. Drew contributes articles to AdAge, Adweek, AdMap, Brandweek, eMarketer, iMediaConnection, MediaPost and Promo Magazine. He believes that the future of communications resides in Marketing as Service – a concept he always preaches. Drew sits on the board of The Children for Children Foundation and is on the advisory committee for The CMO Club. He is a proud supporter of Gilda’s Club Worldwide, for which Renegade recently built an online social network. Drew earned a BA in history from Duke University and is a native of Southern California. Registration Rates
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For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org. Payment Policy and ConfirmationIn order to confirm your place in this event, we require payment in full. From time to time, we change a date or location of an event. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat. Virtual Seminar Cancellation PolicyIf you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee. If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled. DMA Money-Back GuaranteeYou will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training. *Requires written request within 30 days of the seminar.
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