What's New, and What's Working, in B-to-B Direct Marketing Today

Come hear the latest in marketing tools and tactics available to business marketers—both online and offline, as well as the most powerful offer that is driving response among business buyers. Ruth P. Stevens will introduce some productive new techniques that are working today, and others that show signs of promise. She will also share some cautionary stories about what’s not working to help you select what will. Finally, gain insights into the tried and true practices of B-to-B which have stood the test of time, and have proved effective for business marketers today.

Speaker: Ruth P. Stevens, President, eMarketing Strategy

Ruth P. Stevens consults on customer acquisition and retention, and teaches marketing at Columbia Business School. She is past chair of the DMA Business-to-Business Council, and immediate past president of the Direct Marketing Club of New York. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing in 2002. She is the author of The DMA Lead Generation Handbook, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. and NetFactor Corporation. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.

Registration Rates

DMA Council Members:	FREE to B-to-B, CRM, Marketing Technology, List & Data, Financial Services, Analytics, Directo, Direct Marketing Agency and Travel & Hospitality Councils.
DMA Member:	$149
Non-Member:	$199

Membership Offer: * When registering for this event, DMA Members will receive a FREE one year Business-to-Business Council membership. This offer is not available to prior or current Business-to-Business Council members and is only valid for the first year of Council membership. Membership must be renewed annually.

See information on how to join DMA.

Ways to Register

Online:	Register Now
Fax:	212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Payment Policy and Confirmation

In order to confirm your place in this event, we require payment in full. From time to time, we change a date or location of an event. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Virtual Seminar Cancellation Policy

If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

_{*Requires written request within 30 days of the seminar.}

DMA Virtual Seminars B-to-B Council What's New, and What's Working, in B-to-B Direct Marketing Today October 3, 2008 2:00 P.M. - 3:00 P.M.