Data mining is one of the most powerful analytical tools marketers can use to drive market share growth, higher revenues, and stronger customer relationships. Despite this ROI, most organizations are barely scratching the surface.
When they hear “data mining” most marketers think of PhDs in white lab coats – at their shop, or working for their fulfillment partners – doing complex statistical analysis with traditional statistical tools. Or they assume their direct marketing and fulfillment partners are doing this for them.
Think again.
In this session, we will join the dots between “On-Demand” trends, and the data mining industry, and show how on demand data mining for B2B marketers can drive incredible control and value in their marketing initiatives.
Ian Scott, VP Consulting of Angoss, will talk about how more and more organizations are using “On-Demand” services for data mining and advanced analytics to support their B2B marketing initiatives and get from “analytics to action” in their marketing and sale initiatives. He will outline how this mode of delivering data mining to business users compares with the traditional statistical methods used by quantitative experts.
Using examples from the B2B marketing domain in finance and information and communications technology industries, this session will provide an overview on how data mining can be easily deployed as an on-demand solution across the enterprise to be used as an effective business tool by analysts, business managers and executives alike.
Who Should Attend
- Sales Manager/Director/Executive
- Marketing Manager/Director/Executive
- Data Mining/Analytics Manager/Director/Executive
Speaker: Dr. Ian J. Scott, VP, Consulting, Angoss Software Corporation
Dr. Scott (Ph.D. Harvard; B.Sc. McGill) is the VP Consulting for North America and is responsible for the Angoss Consulting organization in North America. In this role, he has grown the Angoss Consulting team to being one of Canada’s largest analytics teams, specializing in providing innovative solutions to complex business problems and moving data mining beyond model building to actionable results.
Dr. Scott has over 20 years of experience in delivering analytics, in both private and academic contexts. Dr. Scott has provided data mining solutions to financial services, insurance and telecom clients, using his extensive analytics experience to deliver analytical solutions in sales, marketing, and risk. One of his primary activities is delivering sales optimization solutions in the business to business context for financial services and telecommunications sectors. Dr. Scott spearheaded the development of the FundGUARD™ solution, which has been deployed at several large global mutual fund companies, delivering over a billion dollars in net new mutual fund sales. Another focus area for Dr. Scott has also been the launch of ClaimGUARD™, an insurance claims and payment analytics solution that has already been successfully deployed at a major North American benefits provider.
Prior to joining Angoss, Dr. Scott conducted quantitative risk assessment for UBS. During his academic career he was a faculty member at the University of Wisconsin, Madison. He also held research positions at the CERN Nuclear Research Facility (Switzerland), and at the Stanford Linear Accelerator Facility (California).
Registration Rates
| DMA B-to-B, Analytics, Marketing Technology, CRM, Catalog, Retail, List & Database, Directo, Travel & Hospitality, Direct Marketing Agency, & Broadcast Council Members: | FREE |
| DMA Member*: | $149 |
| Non-Member: | $199 |
See information on how to join DMA.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
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