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DMA Virtual Seminars
B-to-B Council
How Three Effective Lead Generation Programs Target Their Markets and WIN!
June 17, 2008
2:00 P.M. - 3:00 P.M.

Learn examples from three corporate leaders who use an ongoing process of qualification calling, postal mailing, electronic mail, web events and lead management to open doors for sales. Profiling, educating, and staying in touch with the higher level contacts who solidify decisions are critical to obtaining the long-term winning contracts marketers are looking for. Get up to speed in this virtual seminar and see how you can too! In just one hour, gain key insights on how to strategize your way to the top.

Attendees will:

  • Increase return on marketing investments
  • Better bridge the gap between marketing and sales
  • Master how to impact sales revenue without increasing marketing budgets
  • Hear five reasons why your current lead generation programs may not be working
  • Learn the four essential steps to successful Prospect Development and Cultivation.

Registration Rates

DMA B2B & CRM Council Member: FREE
DMA Member: $149*
Non-Member: $199

* When registering for this event, DMA Members will receive a FREE one year Business-to-Business Council membership. This offer is not available to prior or current B-to-B Council members and is only valid for the first year of Council membership. Membership must be renewed annually.

See information on how to join DMA.

Ways to Register

Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: Printable Form
DMA Customer Service
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Payment Policy and Confirmation

In order to confirm your place in this event, we require payment in full. From time to time, we change a date or location of an event. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Virtual Seminar Cancellation Policy

If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

*Requires written request within 30 days of the seminar.

 

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