 |
|
December 7, 2011 | 2:00 PM - 3:00 PM ET | Online
|
Sponsored By:
|
Today's B2B marketing landscape revolves around inbound marketing – a practice founded on the notion that we, as marketers, would do better not to beat our prospects about the head on the chance they need our product at that very moment, but rather focus on being in the right place at the right time when that need occurs.
But what of the sales leads that aren’t yet ready to buy? The inherent randomness of inbound marketing – when responses occur, from whom, and at what level of interest – is in large part responsible for the rapid adoption of marketing automation systems, and the discipline known as lead nurturing or lead management.
In this Webinar you’ll how to get the most out of a lead nurturing program, and how to plan for success if you’re just getting started.
In under one hour, you'll learn:
- Creative solutions to a lack of lead nurturing content
- The top 5 questions to ask about your current lead management process
- How to integrate social media into your lead nurturing strategy
As an added bonus, you will learn specific, practical tips and ideas on email frequency, segmentation, offer strategy, fulfillment, and creative execution all illustrated by real-life B2B campaigns.
Registration Rates
| All Council Members: |
FREE |
| DMA Member: |
FREE |
| Non-Member: |
$29 |
See information on how to join DMA.
|
|
Ways to Register
| Online: |
Register Now |
| Fax: |
212.302.7643 |
| Phone: |
212.790.1500 |
| Mail: |
DMA Customer Service (Printable Form)
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
|
Speaker:
Howard J. Sewell
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management. A former marketing manager for software giant Oracle corporation, Howard is a frequent speaker, blogger, and contributor on topics that include lead nurturing, online marketing, and social media.
How Our Webinars Work
It's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!
It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly.
It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.
Payment Policy and Confirmation
In order to confirm your place in this event, we require payment in full. From time to time, we change a date or location of an event. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Webinar Cancellation Policy
If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.
If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel and fail to attend the event, forfeit their full registration fee in its entirety.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
Cancellation Refund Schedule |
One day prior to the webinar or before |
100% refund |
Less than one day prior to webinar or no show |
No refund - no account credit |
| 
