THE DMA CATALOG & MULTICHANNEL MARKETING COUNCIL PRESENTS … |
Today’s marketers know it is critical to be more customer-centric than ever – and that can be challenging given the proliferation of new technologies and digital outreach channels. The good news is that customer-centric contact management strategies are possible and quite measurable when it comes to digital media like mobile, online and email. Modeling and analytical experts from Experian Marketing Services will present a “How to do it”–style session that gives specific direction/detailed steps on the best practices a company should follow to start developing a customer-centric contact management strategy in digital media.
This dynamic session will address the right digital media to focus on today – don’t let your mobile, online or email marketing strategy fall flat. You will hear real experiences, success stories and stumbles, and take away best practices that you can apply today. Learn how to stay focused on customer-centricity while applying fresh ideas and digital media strategies to your marketing and advertising programs.
Benefits of Attending
- Learn more about the analytics roles in developing customer-centric strategy
- Understand the benefits and avoid the pitfalls of digital marketing through real company experiences as described by experts who have been there
- Receive actionable takeaways from experienced industry experts that you can integrate into your marketing programs today
- Understand how to distribute customer insights to the digital touchpoints where they can increase acquisition and retention
- Understand the relationship between E-mail and other marketing channels and learn how to quantify this relationship
- Direction on strategic planning for programs that achieve business objectives
Learning Points
- How to approach digital media with customer-centricity in mind
- Which digital media technologies can impact your strategy today
- Why you have to do your homework first
- The impact of highly targeted digital campaigns and how to get started
- How to use customer knowledge and optimize channels with that information
Speakers
Hairong Crigler
Director, Strategic Insight Consulting
Experian Marketing Services
Hairong has more than 15 years of experience leading marketing analytic organizations as well as delivering strategic and analytical services. Prior to joining Experian, Hairong led analytic teams at Gemstar-TV Guide, Prudential Insurance, and ATT Bell Labs specializing in statistical analyses, targeting, test design, segmentation, optimization, data mining, campaign management and other analytic and database services.
Nadya Kohl
Vice President, Business Development
Experian Real Time Marketing
Nadya has more than 16 years business experience in B2C and B2B strategy, marketing, and sales. In her role as Vice President, Business Development for Experian Real Time Marketing group, she is responsible for developing and executing all aspects of the go-to-market strategy for this new portfolio of leading edge targeting products.
Tamara Gruzbarg
Digital Analytics Manager
Experian Marketing Services
Tamara currently leads the Digital Analytics Team of Experian Decision Sciences, providing innovative solutions in support of the Digital Services Division of Experian. She helps clients to utilize decision support tools, developed to maximize the effectiveness of their e-mail customer communications, in the areas of product promotion and cross-sell, retention and loyalty, multi-channel optimization and test design.
Michael Bragg
VP Strategic Mobile Marketing
Experian Marketing Services
Michael is a mobile and digital marketing executive that has deep expertise in assisting large brand and retail companies with creating enterprise level marketing programs. As a visionary strategic consultant, he has assisted Coca-Cola, ConAgra Foods, P&G, Enterprise, Ethanol, BestBuy, uBid and many others with creating a solid strategy, deploying reliable technology and executing campaigns in digital and mobile marketing.
Registration Rates
| DMA Member: | FREE |
| Non-Member: | FREE |
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
Payment Policy and Confirmation
In order to confirm your place in this event, we require payment in full. From time to time, we change a date or location of an event. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Webinar Cancellation Policy
If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.
If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel and fail to attend the event, forfeit their full registration fee in its entirety.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
Cancellation Refund Schedule |
|
One day prior to the webinar or before |
100% refund |
Less than one day prior to webinar or no show |
No refund - no account credit |
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
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