When you are at the top of your email game is there room to improve? Always! Footwear Etc. is a sophisticated, award-winning and recognized leader in retail email marketing. Yet they didn't have the best practices in place to regularly assess their email deliverability and monitor their online sending reputation. They couldn't be sure their innovative emails were making it to the inbox as a result. Then they discovered their emails were getting blocked by a major ISP. While Footwear Etc.'s email marketing application provided deliverability statistics, those stats didn't tell the whole story. Footwear Etc's email marketing provider ClickMail helped them resolve the immediate problem and went the extra step to implement the best practices to improve deliverability and monitoring moving forward. ClickMail tapped into their own deliverability expertise, plus the tools and expertise of Pivotal Veracity and Goodmail, to provide an in-depth assessment of and reporting on Footwear's real-life deliverability - both what they're doing right and where there was room to improve.