Sponsored by: Join Joel Morrow from Mobile Fusion as he discusses case studies from Western Union and other leading financial firms and their use of text messages and mobile marketing in their customer communication strategy. Learn how to work with a minimal budget to build brand image, acquire new customers, retain existing ones and more. By incorporating text messaging and mobile marketing into to your marketing communication strategy you will be able to battle more effectively against your competitors outside the company while demonstrating your ability to innovate within your company. After participating in this webinar you will not only have a better understanding of mobile marketing best practices, but will be able to go back to your company and implement the following 3 ideas within 30 days:
Joel's experience at Western Union taught him that Innovation doesn't just happen. One has to understand how mobile marketing can help the company achieve its business goals (increase revenue and/or reduce costs) and then lay out a roadmap to make it a reality. Participating in this webinar will teach you how to apply these ideas at your company, sharpen your marketing skills and enhance your career marketability. Speakers:
Joel Morrow, Managing Partner at Mobile Fusion Currently Joel is the Managing Partner at Mobile Fusion which is a mobile / digital marketing advertising agency offering:
Joel has helped add new best practice recommendations as committee member for the Global Mobile Advertising Guidelines of the Mobile Marketing Association. Prior to founding Mobile Fusion Joel was the Director of Product Development, Digital Ventures at Western Union. At Western Union he developed and executed Western Union's mobile marketing strategy, plan and roadmap and executed growth initiatives for new product development (NPD), including text/SMS notification alerts. How Our Webinars WorkIt's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy! It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly. It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation. Registration Rates
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