Mobile Marketing is the "set of practices that enables organizations to communicate and engage their audience in an interactive and relevant manner through any mobile device or network" (Mobile Marketing Association, 2009) and is building roots in the strategies, plans and budgets of marketers everywhere. Significant evidence demonstrates that when mobile marketing is effectively employed as part of a multi-channel and direct marketing strategy, it generates tangible and measurable results. Results that get better ROI than campaigns without mobile.

In this course you'll be learn about the components that make up mobile marketing and why it can be effective for you. You'll review examples and evidence where mobile marketing is used for:

• Building brand awareness and purchase intent with target audiences
• Promoting unique, timely and personalized offers with greater efficiency and at lower cost than ever before
• Generating higher, measurable response rates compared to traditional media marketing programs
• Increasing store, kiosk and online traffic
• Stimulating customer loyalty and retention
• Increasing basket size at point-of-sale
• Improving customer delight
• Increasing velocity of sales and enhancing the convenience of shopping
• Developing an opt-in database for future direct response marketing initiatives
• Creating direct response commerce channels

In 2010 if you're not integrating mobile marketing practices into your plans, you're missing the sharpest opportunity to engage and service your customers and prospects. Get started today by registering and participating in "Introduction to Mobile Marketing: A Marketing Practice that Generates Results" by Michael Becker, a leading mobile marketing entrepreneur, industry representative and educator.