Sponsored by: Join Joel Morrow from Mobile Fusion on July 15, 2010 as he discusses case studies from retailers and direct marketers who are using text message and mobile marketing to improve their customer communication strategy. By incorporating text message marketing into to your marketing communication mix you will be communicating with your customers in the manner they prefer. Don't miss out on this opportunity to reach your on-to-go customers, who don't leave home without their mobile phones. This webinar will provide you and your company with a roadmap to develop a mobile strategy that is:
Your company needs to begin to execute digital marketing with a singular message across channels and all customer touch points. Three mobile marketing case studies will be presented, including
Participating in this webinar will teach you how to
It's FREE. It's QUICK, and it's a NO BRAINER! Speakers:
Joel Morrow, Managing Partner at Mobile Fusion Joel is a mobile/digital marketing, product management & business development professional with proven track record. He holds an MBA in marketing. His specialties include mobile marketing, text messaging, mobile Web / WAP, iPhone apps, mobile media ad buying, and digital marketing. Currently Joel is the Managing Partner at Mobile Fusion which is a mobile / digital marketing advertising agency offering:
Joel has helped add new best practice recommendations as committee member for the Global Mobile Advertising Guidelines of the Mobile Marketing Association. Prior to founding Mobile Fusion Joel was the Director of Product Development, Digital Ventures at Western Union. At Western Union he developed and executed Western Union's mobile marketing strategy, plan and roadmap and executed growth initiatives for new product development (NPD), including text/SMS notification alerts. How Our Webinars WorkIt's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy! It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly. It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation. Registration Rates
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For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org. Payment Policy and ConfirmationIn order to confirm your place in this event, we require payment in full. From time to time, we change a date or location of an event. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat. Webinar Cancellation PolicyIf you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel and fail to attend the event, forfeit their full registration fee in its entirety. If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
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