Sponsored by: Mobile couponing drives sales and consumer engagement, it is one of the leading incentives marketers can offer consumers to stimulate consumer involvement in mobile enhanced marketing programs. According to Forrester Research, mobile couponing is the second most active mobile marketing tactic employed by interactive direct marketers. Learn how hundreds of local small to medium size enterprises and national retail changes are employing mobile couponing both directly thought the mobile channel as well as through the mobile enhancement of their traditional and new media channels. During this seminar we will be joined by Kevin Hendricks, Operating Partner of a Dairy Queen Restaurant in Salisbury, Maryland. Dairy Queen is running campaigns for SMS coupons very effectively as a direct marketing tactic to drive in-store traffic. They are promoting in-store, on their website and through shared mail via Money Mailer. Kevin, will share their strategy, why they are doing it, and how they are doing along with metrics and examples of collateral promoting the SMS coupon campaigns. Course Objectives:
Who should attendMarketing executives, agency creative professionals, direct response marketers, email marketers, non profit fundraisers, database marketers, practicing mobile marketers, public relations professionals, broadcasters, advertisers, or any other professional engaged with brand or direct response programs. Speakers:Kevin Hendricks, Operating Partner, Dairy Queen Restaurant: Salisbury, Maryland 
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