Speakers

John Squire, Chief Strategy Officer, Coremetrics

John Squire joined Coremetrics in 2001 and is responsible for setting the company's vision of the market, technical strategy, and marketing for online marketing and business optimization solutions. John also is responsible for the development and management of Coremetrics Connect™.

During his tenure at Coremetrics, John has held executive responsibility for the product development and management, marketing, sales and business development departments. He joined Coremetrics from Chemdex (IPO in 1999) where he was the senior director of product management and a member of the executive team. His team was responsible for developing the company product roadmap, delivering new products and services, evaluating new markets, and assessing and integrating partner technologies. John also held the positions of director of strategic partnerships and senior manager of sales operations. Prior to Chemdex, John worked for 3Com in market development where he developed and managed partnerships with Siemens, Fuji Medical Systems, Acuson, GE Medical, and other medical application providers. Prior to 3Com, John spent five years with Chevron Products, USA as a process engineer. John holds an M.B.A. with High Distinction from the University of Michigan and a B.S. with Highest Distinction in Chemical Engineering from the University of California, Davis.

John Lovett, Senior Analyst, Forrester Research

Research Focus
John serves Customer Intelligence professionals. He is a leading expert on Web analytics, multivariable testing, and Web site optimization technologies. His research focuses on applying marketing intelligence garnered from user behavior and clickstream activity to deliver highly relevant and engaging online experiences.

Previous Work Experience
John came to Forrester through its acquisition of JupiterResearch. He has more than a decade of experience in Internet marketing and Web technology research. He is an active member of the Web Analytics Association and currently serves on the research subcommittee. Previously, John was a senior analyst for the Aberdeen Group, responsible for building and managing the online customer experience practice. Prior to that, John spent five years at Gomez.com as an analyst and consultant focusing on Web development and marketing technologies. John is a frequent speaker at the eMetrics Marketing Optimization Summits, Web Analytics X Change conference, Internet Retailer, and Shop.org.